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Tom Collinger

Executive Director, Spiegel Digital & Database Research Center

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Research Director, Spiegel Digital & Database Research Center
Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Katie Smith

Content Strategist and Community Manager

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Beth Moellers

Beth Moellers

Web Editor

Beth Moellers is the web editor for the Spiegel Research Center at the Medill School of Journalism, Media, Integrated Marketing Communications. In addition to her work with SRC, Moellers writes for Medill's main website and alumni magazine and coordinates Medill's Hall of Achievement for distinguished alumni. Prior to joining Medill, she was director of communications and alumni relations at the Indiana University School of Journalism, where her team created the School of Journalism speakers series which brought leading journalists to campus, redesigned the school's alumni magazine and website, and engaged nearly 1,000 alumni in celebrating the school's centennial. She also created a student marketing team called the Ambassadors which hosted prospective student information sessions, alumni events and speaker events. She has a bachelor's and master's degree in journalism from IU.

Email

beth.moellers@northwestern.edu

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Rebecca Wang

Ph.D. Student

Rebecca Wang is a Ph.D. student at Kellogg School of Management and a researcher at Integrated Marketing Communications at Medill. Her research interests include retail management, mobile marketing, sentiment analysis, data mining, and causal inference.

Prior to her studies at Northwestern University, Rebecca worked as a consultant for Monitor Group in Cambridge, MA. She also worked as a data engineer at a healthcare software-as-a-service start-up, Connance, Inc. in Waltham, MA.

Rebecca holds a MEM (Master of Engineering Management) and a BA/BE in Electrical Engineering from Dartmouth College in Hanover, NH.


Email

r-wang@kellogg.northwestern.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Assistant Professor
Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Post-doctoral Research Associate
Su Jung Kim is an assitant professor at Iowa State's Greenlee School of Journalism and Communication. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.

Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.
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Ewa Maslowska

Post-doctoral Research Associate

Ewa Maslowska is a post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Persuasive Communication program in the Amsterdam School of Communication Research (ASCoR) at University of Amsterdam. Her dissertation explored how personalized marketing communication influences consumers.

She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

ewa.maslowska@northwestern.edu

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Headshot of Yorgos Askalidis

Yorgos Askalidis

Ph.D. Student

Yorgos (George) Askalidis is a doctoral student in the Computer Science Theory group at Northwestern University. He received his BSc and MSc in Mathematics from the University of Athens.

His research revolves around online user-generated reviews. He is focused on the question “How can review companies (such as Amazon and Yelp) design their platforms to mitigate potential biases in the review process while conveying the maximum amount of useful information to potential buyers?”

He is also interested in user reviews in the specific context of mobile app stores (such as Google Play and Apple App Store). He has studied the effect of large scale promotions on the ratings of apps and the effect of ratings in the decisions of developers to update their apps. Currently, he is studying reviews as a source of crowdsourced innovation for mobile app developers.

Email

GeorgiosAskalidis2016@u.northwestern.edu

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Headshot of Amy Li

Amy Li

Research Associate

Amy Li is a Research Associate at Medill’s Spiegel Research Center. Her primary focus is applying insights from proprietary social data sponsored by 4C Insights to the research projects at Spiegel.

Amy earned her master’s degree from the Medill Integrated Marketing Communications program in 2013. During her study at IMC, Amy found her passion for innovative use of data that had often been overlooked, and coming up with unique applications to make data actionable. By incorporating 4C’s social affinity data with the firsthand data at Spiegel, Amy strives to help project sponsors leverage on the social intelligence to understand their customers’ behavior on social media.

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Paul M. Rand

Chief Digital Officer, Ketchum; President and CEO of Zocalo Group
Rand is chief digital officer for Ketchum, a leading global communications firm with operations in more than 70 countries across six continents, and president and CEO of Zócalo Group. Rand brings incredible energy, vision and leadership to the agency. He is the driving force that guides our word-of-mouth and social media marketing efforts to make our clients the most talked about and recommended brands in their category. Ketchum and Zócalo Group are part of Diversified Agency Services, a division of Omnicom Group.

Rand also serves on the Board of the Better Business Bureau, is the immediate past president and current board member of the Word of Mouth Marketing Association and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business.

Prior to launching Zócalo Group, Rand was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum.

Rand also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to joining Ketchum, Rand was the founder and CEO of Corporate Technology Communications (CTC), which was then the Midwest’s largest independent corporate and technology communications firm. Ketchum acquired CTC in June 2001.

Rand is widely regarded as an industry leader and innovator in marketing, social media, word of mouth and public relations and has been featured or quoted in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets, in addition to speaking at numerous conferences and events each year.
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Karin Giffney

Vice President of Marketing for T-Mobile
Karin L. Giffney is a 25-year direct marketing veteran. In July 2013, she was named vice president of marketing for T-Mobile, where she is heading up a new marketing division, focusing on direct to the consumer marketing, incorporating a multi-channel strategy to engage with the customer and drive sustainable results and reduce acquisition costs. Prior to that, Giffney established KarinG Consulting, LLC whose mission is to help clients drive results through customer experience focused strategies. She entered this venture with rich experience in the financial services space, holding senior leadership roles most recently with Discover Financial Services where she enjoyed a long and successful career. In her former role as Vice President of Marketing for Discover Financial Services, Giffney was responsible for driving significant revenue for the company through the offering of various fee-based products and services to both consumer and small business card portfolios. She has also held a variety of other marketing positions at Discover, including running a full-service internal direct marketing agency, and management of Discover’s CashBack Bonus program, card activation and retention, investment products, sponsorships, consumer promotions/public relations and the cash advance business.

Prior to Discover Financial Services, Giffney worked as a Product Manager for World Book Encyclopedia, marketing financial services and developing new publishing products. Giffney began her direct marketing career at Allstate Insurance where she quickly rose to management ranks and received the “Good Hands Award” for outstanding performance.

Giffney was the 2004 recipient of the “Direct Marketing Woman of the Year” award from the Chicago Chapter of Women in Direct Marketing International (WDMI) and was named Direct Marketer of the Year by the Direct Marketing Association Financial Services Council in 2010. Giffney also serves as a Junior Achievement divisional board member and sits on the Board of Directors and volunteers for PADS, an organization that serves the homeless in the Chicago area.
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Headshot of Nick Beil

Nick Beil

Chief Operating Officer, Narrative Science

Nick Beil is chief operating officer at Narrative Science, a Chicago-based company that uses a proprietary artificial intelligence platform to produce reports, articles, summaries and more that are automatically created from structured data sources. With amazing speed and quality, narratives are created in multiple formats, including long-form articles, headlines, Tweets and industry reports

Narrative Science started life as a joint research project at Northwestern University Schools of Engineering and Journalism. Its first automatically generated story described a Northwestern Wildcats baseball game.

Beil previously was the CEO of Performics, the search marketing agency of VivaKi.




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Headshot of Jim Lecinski

Jim Lecinski

Vice President, U.S. Sales, Google, Inc.
Jim Lecinski, vice president, U.S. sales for Google, Inc., leads Google's advertising business nationally. His focus is helping major marketers and media agency partners in the Consumer Packaged Goods, Pharmacy & Healthcare, Food/Beverage/Restaurant, Branded Apparel & Durables and Media & Entertainment industries adapt to the new digital marketing realities.

Based in Google's Chicago office, Jim brings over 20 years of integrated marketing and online/offline advertising experience to help clients address these challenges. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia. Jim's book about the new marketing model, "Winning the Zero Moment of Truth" was published in June, 2011, and has been read by over 150,000 marketers worldwide and featured in the New York Times and Advertising Age.

Jim has previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. He currently serves on the board committee of The Art Institute of Chicago.



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Jonathan Copulsky

National Managing Director, Brand + Eminence, Deloitte LLP; Principal, Deloitte Consulting LLP
For more than 30 years, Jonathan Copulsky has worked as a senior executive and management consultant to help organizations develop and grow profitable customer relationships. Copulsky works with organizations to design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.

In addition to his client work, Copulsky serves as Deloitte’s Chief Brand, Content, and Digital Officer. In this role, he helps Deloitte’s U.S. businesses create iconic brands that communicate and deliver Deloitte’s unique attributes of leadership, trust and confidence. He is also responsible for Deloitte’s sponsorship marketing, which includes Deloitte’s signature relationship with the United States Olympic Committee.

Jonathan speaks and writes frequently on issues related to sales and marketing strategy. His critically acclaimed book, “Brand Resilience: Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011. The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.
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Stefan Bernritter

Ph. D Student
Stefan Bernritter is a visiting scholar at the Medill IMC Spiegel Digital & Database Research Center. He is finishing his PhD at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. His dissertation focuses on ‘Consumers’ Online Brand Endorsements,’ thus consumers’ public online affiliations with brands. Before his studies at the UvA, Stefan obtained MSc degrees in Behavioral Science and Communication Science at the Radboud University Nijmegen, The Netherlands. His current main research interests lie in the brand related drivers of consumers’ social media use, consumer identity theory, and new ways of advertising.
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Natasha Smith

Student Fellow

Natasha Smith is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has experience in marketing, design, and strategy development, most recently working as a marketing coordinator for an oilfield services company in Texas. Her experience as a graphic designer has led to a passion for data visualization and storytelling. She holds a bachelor’s degree in advertising from The University of Texas at Austin.

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Yuchen Luo

Student Fellow

Yuchen Luo is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. After completing his undergrad at USC majoring in Business Administration and minoring in Sports Media, Luo worked for a Santa Monica ad agency where he analyzed consumer, competitive, and campaign performance data to provide insightful media planning recommendations. This experience opened up his interest in the application of data analytics in marketing and advertising. Beyond data analytics, he is developing his newfound interest in coding by taking online coding courses and training programs. Luo is passionate about technology, and his long-term career goal is to help a technology start-up succeed by utilizing his skill sets in data analytics, marketing, and strategy consulting.

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Headshot of Allen Zhou

Allen Zhou

Student Fellow

Xiaoyu “Allen” Zhou, is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, he attended Renmin University in China, where he earned his bachelor’s in business administration and a minor in law.  Zhou’s work experience includes time in automotive industry and working for a Chinese search engine company, where he honed his marketing and data-based analysis skills. Zhou hopes to pursue data analytics and consulting in his future career.

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Headshot of Shawn Ma

Shawn Ma

Student Fellow

Xiangheng “Shawn” Ma is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. He received a Bachelor of Science degree in electronic information science and technology from East China Normal University in Shanghai, China.  During his undergraduate career, Ma gained experience in coding, learned new techniques to solve problems, and participated in several technology innovation competitions. He developed an Android App as his graduation project, which can give users their heart rate using only their smart phones. After graduation, Ma interned at the Bank of China and Johnson & Johnson, where he became interested in database marketing. He plans to pursue a job on the analytical side of marketing in the future. 

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Headshot of Vera Zhang

Vera Zhang

Student Fellow

Vera Zhang is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, she worked as an associate marketing manager in a consumer product company for two years in China, where she led her team to deliver several nationwide marketing campaigns and PR events. Zhang’s marketing background gave her training to be logical and creative at the same time. She is passionate about marketing, new technology, and the fashion and beauty industries and looks forward to pursuing a career in one of those areas upon graduation.

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Headshot of Maxine Yu

Maxine Yu

Student Fellow

Yinmiao “Maxine” Yu is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program.  She is also the social media director for Medill’s marketing news blog, Vitamin IMC.  Yu has a bachelor’s degree in Land Resource Management from Zhejiang University, China and a master’s degree in Business Marketing from the University of Warwick, UK.  During her internship at Mead Johnson Nutrition Company as marketing assistant, she was responsible for market segmentation research and analysis. Yu is passionate about marketing strategy and has experience in imitation based marketing behavior.

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Headshot of Pavinee Praneeprachachon

Pavinee Praneeprachachon

Student Fellow

Pavinee Praneeprachachon is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. After completing her bachelor’s degree in Economics at New York University, she worked at Tilleke & Gibbins International as a paralegal. She later pursued her passion in marketing after joining Pomelo Fashion, where she optimized advertisements to increase customer acquisition and awareness for the online fashion startup. At Medill, she hopes to develop an expertise in marketing analytics to jumpstart her career in E-Commerce and online advertising.

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Ruben Bravo

Student Fellow
Ruben Bravo is a Spiegel Research Center fellow and a full time student in the Medill Integrated Marketing Communications program. He has consulting experience in marketing and has been running a small digital firm for five years. His clients are located in the United States and Mexico and represent a wide variety of industries. His interests include the study of human behavior, neuromarketing, analytics, and new technology. Ruben holds a bachelor's degree in marketing and entrepreneurship from The University of Arizona.
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Smriti Khanna

Student Fellow

Smriti Khanna is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has worked in brand management in the consumer packaged goods industry for the last four years in Asia. While working across a variety of brands and markets, the growing importance of Big Data and the increasing shift of control to consumers intrigued her and brought her to Medill. Smriti holds a Bachelor’s degree in Psychology and Marketing from Singapore Management University.

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Warakant Jaturasil

Student Fellow
Warakant “Gam” Jaturasil is a Spiegel Research Center Fellow and a full-time student at Medill’s Integrated Marketing Communications program. Prior to joining IMC, Warakant worked at Thailand’s largest international media group as a marketing communications executive for ELLE Magazine.  There she accumulated experiences in both public relations and brand strategy. Her interest in how a company combines analytics, insights, strategy, and creativity to drive real market impact has brought her to Medill’s IMC program.  Warakant received her bachelor’s degree in business administration from Ross School of Business at University of Michigan – Ann Arbor. In the future, Warakant hopes to pursue a career in brand strategy consulting.
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Morgan Ho

Impact Marketing Team
Morgan Ho is the Web Editor for the Spiegel Research Center Impact Marketing Team and a full-time student at the Medill Integrated Marketing Communications program. Prior to joining Medill, she was a Research Manager at The Ultimate Fighting Championship in Las Vegas for three years. She also has eight years of experience working in the television industry at ABC Studios and Creative Artists Agency. Morgan graduated Cum Laude with a Bachelor of Arts in Cinema-Television Critical Studies from the University of Southern California.  After working in television and sports, Morgan has become passionate about telling stories across a variety of mediums, from marketing campaigns to deriving consumer insights from analyzing data sets. She looks forward to a marketing career that will allow her to be both creative and analytical.
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Sonam Rateria

Impact Marketing Team

Sonam Rateria is the Social Media Growth Strategist for Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. Prior to joining Northwestern, she gained experience in Media Panning and Digital Brand Strategy in Mumbai and London. She has worked across a variety of product categories, and in her most recent position, she handled the digital mandate for Unilever and Kimberly-Clark brand categories. She has a bachelor’s degree in Mass Media from Mumbai University and an MBA from University of Liverpool. After graduation, she hopes to build a career in brand planning with a large corporation.

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Chinye Osamusali

Impact Marketing Team

Chinye Osamusali is the Data Visual Director for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program.  Prior to her enrollment at Northwestern, she graduated in English Rhetoric & Professional Writing from University of Waterloo in Canada. She worked for a year at SAP doing field marketing, and had several full time internships in marketing and event management. She was also the President of the Entrepreneurship Society at the University of Waterloo, where she took the lead in business development coaching and idea generation, organizing events and developing content. Following graduation in December 2016, Osamusali hopes to work for an entrepreneurial company in content marketing and media.

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Katherine Khorey

Impact Marketing Team

Katherine Khorey is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. She previously earned a BA in English and Russian from the University of Notre Dame, and an MA in Creative Writing from the University of Manchester (UK). Katherine has worked for Brilliance Publishing, a subsidiary of Amazon, and has had several of her own pieces published. Outside of school and Spiegel, Katherine tutors part-time and continues to write. In her career, she plans to focus on the creative use of new communications in reaching and engaging consumers. 

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Kalli Ricka Wolf

Impact Marketing Team

Kalli Ricka Wolf is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Prior to attending Northwestern University, she graduated Cum Laude with a Bachelor’s in Journalism and a minor in Communication at the University of Arizona. She has held several intern positions, including blogging for a graphic design company, shadowing reporters at a news station, and as DJ Ginger Wolf for a student-run radio station. Following graduation in December 2016, Kalli dreams of moving abroad to pursue her passions in writing while working alongside people with different cultural backgrounds.

Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Beth Moellers
Web Editor
Rebecca Wang
Ph.D. Student
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Post-doctoral Research Associate
Ewa Maslowska
Post-doctoral Research Associate
Yorgos Askalidis
Ph.D. Student
Amy Li
Research Associate
Paul M. Rand
Board of Advisers
Karin Giffney
Board of Advisers
Nick Beil
Board of Advisers
Jim Lecinski
Board of Advisers
Jonathan Copulsky
Board of Advisers
Stefan Bernritter
Ph.D Student
Natasha Smith
Student Fellow
Yuchen Luo
Student Fellow
Allen Zhou
Student Fellow
Shawn Ma
Student Fellow
Vera Zhang
Student Fellow
Maxine Yu
Student Fellow
Ruben Bravo
Student Fellow
Smriti Khanna
Student Fellow
Warakant Jaturasil
Student Fellow
Morgan Ho
Impact Marketing Team
Sonam Rateria
Impact Marketing Team
Chinye Osamusali
Impact Marketing Team
Katherine Khorey
Impact Marketing Team
Kalli Ricka Wolf
Impact Marketing Team