Our People

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Headshot of Tom Collinger

Tom Collinger

Executive Director, Spiegel Digital & Database Research Center

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Research Director, Spiegel Digital & Database Research Center
Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Headshot of Katie Smith

Katie Smith

Content Strategist and Community Manager

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Wei-Lin Wang

Wei-Lin Wang

Research Associate

Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.

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Headshot of Khadija Ali Vakeel

Khadija Ali Vakeel

Post-doctoral Fellow

Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.


Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.


Email

khadija@northwestern.edu

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Headshot of Rebecca Wang

Rebecca Wang

Assistant Professor, Lehigh University

Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.

A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.

Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.


Email

rwang@lehigh.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Assistant Professor
Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Post-doctoral Research Associate

Su Jung Kim is an assistant professor at Iowa State's Greenlee School of Journalism and Communication. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.


Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.


Email

sjkim@iastate.edu

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Headshot of Ewa Maslowska

Ewa Maslowska

Assistant Professor, University of Amsterdam

Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.

Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

E.H.Maslowska@uva.nl

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Headshot of Paul M. Rand

Paul M. Rand

Chief Digital Officer, Ketchum; President and CEO of Zocalo Group
Rand is chief digital officer for Ketchum, a leading global communications firm with operations in more than 70 countries across six continents, and president and CEO of Zócalo Group. Rand brings incredible energy, vision and leadership to the agency. He is the driving force that guides our word-of-mouth and social media marketing efforts to make our clients the most talked about and recommended brands in their category. Ketchum and Zócalo Group are part of Diversified Agency Services, a division of Omnicom Group.

Rand also serves on the Board of the Better Business Bureau, is the immediate past president and current board member of the Word of Mouth Marketing Association and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business.

Prior to launching Zócalo Group, Rand was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum.

Rand also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to joining Ketchum, Rand was the founder and CEO of Corporate Technology Communications (CTC), which was then the Midwest’s largest independent corporate and technology communications firm. Ketchum acquired CTC in June 2001.

Rand is widely regarded as an industry leader and innovator in marketing, social media, word of mouth and public relations and has been featured or quoted in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets, in addition to speaking at numerous conferences and events each year.
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Karin Giffney

Vice President of Marketing for T-Mobile
Karin L. Giffney is a 25-year direct marketing veteran. In July 2013, she was named vice president of marketing for T-Mobile, where she is heading up a new marketing division, focusing on direct to the consumer marketing, incorporating a multi-channel strategy to engage with the customer and drive sustainable results and reduce acquisition costs. Prior to that, Giffney established KarinG Consulting, LLC whose mission is to help clients drive results through customer experience focused strategies. She entered this venture with rich experience in the financial services space, holding senior leadership roles most recently with Discover Financial Services where she enjoyed a long and successful career. In her former role as Vice President of Marketing for Discover Financial Services, Giffney was responsible for driving significant revenue for the company through the offering of various fee-based products and services to both consumer and small business card portfolios. She has also held a variety of other marketing positions at Discover, including running a full-service internal direct marketing agency, and management of Discover’s CashBack Bonus program, card activation and retention, investment products, sponsorships, consumer promotions/public relations and the cash advance business.

Prior to Discover Financial Services, Giffney worked as a Product Manager for World Book Encyclopedia, marketing financial services and developing new publishing products. Giffney began her direct marketing career at Allstate Insurance where she quickly rose to management ranks and received the “Good Hands Award” for outstanding performance.

Giffney was the 2004 recipient of the “Direct Marketing Woman of the Year” award from the Chicago Chapter of Women in Direct Marketing International (WDMI) and was named Direct Marketer of the Year by the Direct Marketing Association Financial Services Council in 2010. Giffney also serves as a Junior Achievement divisional board member and sits on the Board of Directors and volunteers for PADS, an organization that serves the homeless in the Chicago area.
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Headshot of Nick Beil

Nick Beil

Chief Operating Officer, Narrative Science

Nick Beil is chief operating officer at Narrative Science, a Chicago-based company that uses a proprietary artificial intelligence platform to produce reports, articles, summaries and more that are automatically created from structured data sources. With amazing speed and quality, narratives are created in multiple formats, including long-form articles, headlines, Tweets and industry reports

Narrative Science started life as a joint research project at Northwestern University Schools of Engineering and Journalism. Its first automatically generated story described a Northwestern Wildcats baseball game.

Beil previously was the CEO of Performics, the search marketing agency of VivaKi.




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Headshot of Jim Lecinski

Jim Lecinski

Vice President, U.S. Sales, Google, Inc.
Jim Lecinski, vice president, U.S. sales for Google, Inc., leads Google's advertising business nationally. His focus is helping major marketers and media agency partners in the Consumer Packaged Goods, Pharmacy & Healthcare, Food/Beverage/Restaurant, Branded Apparel & Durables and Media & Entertainment industries adapt to the new digital marketing realities.

Based in Google's Chicago office, Jim brings over 20 years of integrated marketing and online/offline advertising experience to help clients address these challenges. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia. Jim's book about the new marketing model, "Winning the Zero Moment of Truth" was published in June, 2011, and has been read by over 150,000 marketers worldwide and featured in the New York Times and Advertising Age.

Jim has previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. He currently serves on the board committee of The Art Institute of Chicago.



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Headshot of Jonathan Copulsky

Jonathan Copulsky

National Managing Director, Brand + Eminence, Deloitte LLP; Principal, Deloitte Consulting LLP
For more than 30 years, Jonathan Copulsky has worked as a senior executive and management consultant to help organizations develop and grow profitable customer relationships. Copulsky works with organizations to design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.

In addition to his client work, Copulsky serves as Deloitte’s Chief Brand, Content, and Digital Officer. In this role, he helps Deloitte’s U.S. businesses create iconic brands that communicate and deliver Deloitte’s unique attributes of leadership, trust and confidence. He is also responsible for Deloitte’s sponsorship marketing, which includes Deloitte’s signature relationship with the United States Olympic Committee.

Jonathan speaks and writes frequently on issues related to sales and marketing strategy. His critically acclaimed book, “Brand Resilience: Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011. The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.
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Komal Ashfaq

Impact Marketing Team
Komal Ashfaq is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Before joining Northwestern, she graduated from Lahore University of Management Sciences with a Bachelors in Accounting & Finance. Komal has worked him digital marketing agencies and is interested in digital technologies, entrepreneurship and traveling. After graduating in December, 2017 she hopes to return to Pakistan and work with tech start-ups to which are working to create sustainable solutions to consumer problems.
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Headshot of Missy Hong

Missy Hong

Impact Marketing Team
Missy Hong is the Social Media Growth Strategist for Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. She is an experienced social media strategist with a demonstrated history of working for Weber Shandwick and LinkedIn China. Data analytics is another area Missy is passionate about, and she is pursuing on this track at Medill. Prior to joining Northwestern, she holds a bachelor’s degree in Communication Studies from Carleton University.  
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Headshot of Jo Ladzinski

Jo Ladzinski

Impact Marketing Team
Jo Ladzinski is the editor of the Spiegel Research Center Impact Marketing team in addition to studying Integrated Marketing Communication at Northwestern University. At Cornell University, she studied Nutrition and Food Science with a focus on consumer behavior and behavioral economics. She interned at several publishers before finding her first job running social media for a tech coworking space. Her interests outside of school include books, running, and video games. After graduating, she hopes to pursue opportunities for branding and content strategy within the gaming industry and looking at the new frontier of virtual reality.
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Headshot of Andrea Napoli

Andrea Napoli

Impact Marketing Team
Andrea Napoli is the graphic designer for the Spiegel Research Center Impact Marketing Team. She is originally from Los Angeles, California and studied Art and Anthropology at the University of California at Santa Barbara while holding positions at UCSB's daily newspaper as well as developing social media marketing content for a local business. Her studies inspired her to live abroad after graduating, which is where her passion for marketing really took hold. While living in East Java, Indonesia, She signed on as the Director of Marketing and Public Relations for the Bromo Marathon charity race. Marketing for the race launched her on a whirlwind adventure across South East Asia, developing communication strategies in emerging markets, traveling to various running events, and communicating with peoples of all different cultures and economic backgrounds through targeted social media campaigns, press releases, motivational articles, and face-to-face interactions. She enjoys diving in head first, visiting new places, meeting new people, and seizing opportunities for creativity. She is inspired by the power of data and the capability marketing has to change lives. In her free time, Andrea can be found blogging, exercising, reading, or dreaming of her next destination.
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Headshot of Priya Ramanathan

Priya Ramanathan

Impact Marketing Team
Priya Ramanathan is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. She graduated from Case Western Reserve University in 2010 with a dual Bachelor’s degree in Political Science and International Studies. She gained professional experience in the Defense and Web Development industries and has worked as a Consultant, Business Development Specialist and Marketing Coordinator. Priya has a specialization in Strategic Communications and hopes to do more work with Global Communications after graduating from Northwestern. 
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Headshot of Runzhe Cen

Runzhe Cen

Spiegel Fellow

Runzhe Cen is currently a full-time IMC student at Northwestern University, with a concentration in the Data Analytics track. His passion for analytics in marketing originates from his previous digital marketing internship at the University of Wisconsin-Madison. Two simple reasons why he joined the Spiegel Research Center: first, to learn how data mining and modeling can provide business with actionable insights; second, he wants to work with wonderful faculty members and teammates, and learn from each other.

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Headshot of Jianran "Jesse" Zeng

Jianran "Jesse" Zeng

Spiegel Fellow

Jianran “Jesse” Zeng is a Spiegel Research Center Fellow and a full-time student at the Northwestern Integrated Marketing Communications Program. He received a B.A. in Economics and Business from Brandeis University. After graduating, Jesse worked as a marketing associate for a marketing agency in Boston, where he gained experience with digital marketing projects, such as website tracking, paid search and website SEO. Prior to coming to Medill, Jesse also spent four months working as  for a marketing consulting company. This internship provided him exposure to the marketing research and marketing analytics field, which opened up his interest to become a graduate student who focuses on marketing analytics. Besides marketing, Jesse is also passionate about the technology and automobile industry and look forward to pursuing a career in the related areas.

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Headshot of Yiling Feng

Yiling Feng

Spiegel Fellow

Yiling Feng is a Spiegel Research Center Fellow and a full-time student at Medill’s Integrated Marketing Communications program. Yiling holds a bachelor’s degree in Media Studies from Pennsylvania State University. She has abundant research experience on topics including communication technology, traditional and social media. Prior to joining IMC, she has worked in advertising, consulting, event and social media marketing. Her interests in data analytics brought her to the Medill IMC program. Yiling is passionate about marketing and technology. She looks forward to pursuing a career where she leverages data analytics and insights to tell stories that inspire and inform.

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Headshot of Katherine More

Katherine More

Spiegel Fellow

Katherine "Katie" More is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications (IMC) program. She has three years of advertising agency experience from Havas, where she held positions in account management and marketing analytics for clients in the alcohol, CPG, and retail industries. Katie's areas of marketing expertise include consumer insights, media strategy, and digital analytics, and she hopes to apply these skills in market research after graduation. She holds bachelor's degrees in communication studies and Spanish from Northwestern University.

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Headshot of Aneesha Subramaniam

Aneesha Subramaniam

Spiegel Fellow

Aneesha Subramaniam is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has experience in brand activation and digital marketing, and worked as a marketing communications consultant at a global public relations agency for three years. The rapid transformation of marketing through automation and analytics inspired her to further explore these areas at Medill. Aneesha holds a Bachelor's degree in Advertising & Public Relations from Singapore's Nanyang Technological University.

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Headshot of Ashley Tomzik

Ashley Tomzik

Spiegel Fellow

Ashley is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. For the past five years, she has been working in the actuarial science and risk management areas of insurance. Ashley is passionate about analytics and excited to apply her skills to marketing, especially as the industry is drastically shifting with the use of data and analytics. She holds a bachelor’s degree in mathematics from Northwestern University.

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Headshot of Kaitlyn Yan

Kaitlyn Yan

Spiegel Fellow

Kaitlyn Yan, is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications Program. She received her bachelor’s degree from Northwestern, where she studied Communication and Business Institution. Prior to IMC, Kaitlyn worked as an international prospect research analyst at Northwestern alumni relations, where she created a research database that helps university fundraising staff search top donors in the East Asian market. Kaitlyn has also worked as a College Program Intern at Walt Disney World, where she communicated with thousands of Guests from all over the world. Kaitlyn speaks three languages and loves traveling and exploring different cultures. She wants to pursue a career in marketing analytics in a multinational corporation.

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Yun Deng

Spiegel Fellow

Yun Deng is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She completed her undergrad at the Ohio State University majoring in Strategic Communications. Before coming to Medill, she has interned at KPMG, Ogilvy Public Relations and IHS Markit. Through the various internship experiences, she realized the power of data analysis in understanding the market and problem solving . She is dedicated to leveraging data analysis tools to gain insights and improve business performance. 

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Headshot of Yiran Xia

Yiran Xia

Spiegel Fellow

Yiran Xia is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She aspires to develop her solid analytical skills to discover the logic behind customer behavior and provide data insight for real business value-generating process. She is passionate about Marketing Analytics and Brand Strategy. Prior to joining Northwestern, she has a bachelor’s degree in Economics from Peking University. She has worked as a marketing strategist in Audi China. 

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Headshot of Nick Sotolongo

Nick Sotolongo

Spiegel Fellow

Nick Sotolongo is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, he attended the University of North Carolina, where he earned a B.A. in Journalism and Mass Communication.  Nick's work experience includes copywriting, creative direction and brand strategy, with a focus on clients in the wine and spirits industry. He hopes to pursue a career in brand consulting after his time at Medill. 

Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Wei-Lin Wang
Research Associate
Khadija Ali Vakeel
Post-doctoral Fellow
Rebecca Wang
Assistant Professor, Lehigh University
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Assistant Professor, Iowa State University
Ewa Maslowska
Assistant Professor, University of Amsterdam
Paul M. Rand
Board of Advisers
Karin Giffney
Board of Advisers
Nick Beil
Board of Advisers
Jim Lecinski
Board of Advisers
Jonathan Copulsky
Board of Advisers
Komal Ashfaq
Impact Marketing Team
Missy Hong
Impact Marketing Team
Jo Ladzinski
Impact Marketing Team
Andrea Napoli
Impact Marketing Team
Priya Ramanathan
Impact Marketing Team
Runzhe Cen
Spiegel Fellow
Jianran "Jesse" Zeng
Spiegel Fellow
Yiling Feng
Spiegel Fellow
Katherine More
Spiegel Fellow
Aneesha Subramaniam
Spiegel Fellow
Ashley Tomzik
Spiegel Fellow
Kaitlyn Yan
Spiegel Fellow
Yun Deng
Spiegel Fellow
Yiran Xia
Spiegel Fellow
Nick Sotolongo
Spiegel Fellow