Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.
Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.
Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.
Beth Moellers is the web editor for the Spiegel Research Center at the Medill School of Journalism, Media, Integrated Marketing Communications. In addition to her work with SRC, Moellers writes for Medill's main website and alumni magazine and coordinates Medill's Hall of Achievement for distinguished alumni. Prior to joining Medill, she was director of communications and alumni relations at the Indiana University School of Journalism, where her team created the School of Journalism speakers series which brought leading journalists to campus, redesigned the school's alumni magazine and website, and engaged nearly 1,000 alumni in celebrating the school's centennial. She also created a student marketing team called the Ambassadors which hosted prospective student information sessions, alumni events and speaker events. She has a bachelor's and master's degree in journalism from IU.
Rebecca Wang is a Ph.D. student at Kellogg School of Management and a researcher at Integrated Marketing Communications at Medill. Her research interests include retail management, mobile marketing, sentiment analysis, data mining, and causal inference.
Prior to her studies at Northwestern University, Rebecca worked as a consultant for Monitor Group in Cambridge, MA. She also worked as a data engineer at a healthcare software-as-a-service start-up, Connance, Inc. in Waltham, MA.
Rebecca holds a MEM (Master of Engineering Management) and a BA/BE in Electrical Engineering from Dartmouth College in Hanover, NH.
Ewa Maslowska is a post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Persuasive Communication program in the Amsterdam School of Communication Research (ASCoR) at University of Amsterdam. Her dissertation explored how personalized marketing communication influences consumers.
She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.
Yorgos (George) Askalidis is a doctoral student in the Computer Science Theory group at Northwestern University. He received his BSc and MSc in Mathematics from the University of Athens.
His research revolves around online user-generated reviews. He is focused on the question “How can review companies (such as Amazon and Yelp) design their platforms to mitigate potential biases in the review process while conveying the maximum amount of useful information to potential buyers?”
He is also interested in user reviews in the specific context of mobile app stores (such as Google Play and Apple App Store). He has studied the effect of large scale promotions on the ratings of apps and the effect of ratings in the decisions of developers to update their apps. Currently, he is studying reviews as a source of crowdsourced innovation for mobile app developers.
Amy Li is a Research Associate at Medill’s Spiegel Research Center. Her primary focus is applying insights from proprietary social data sponsored by 4C Insights to the research projects at Spiegel.
Amy earned her master’s degree from the Medill Integrated Marketing Communications program in 2013. During her study at IMC, Amy found her passion for innovative use of data that had often been overlooked, and coming up with unique applications to make data actionable. By incorporating 4C’s social affinity data with the firsthand data at Spiegel, Amy strives to help project sponsors leverage on the social intelligence to understand their customers’ behavior on social media.
Nick Beil is chief operating officer at Narrative Science, a Chicago-based company that uses a proprietary artificial intelligence platform to produce reports, articles, summaries and more that are automatically created from structured data sources. With amazing speed and quality, narratives are created in multiple formats, including long-form articles, headlines, Tweets and industry reports
Narrative Science started life as a joint research project at Northwestern University Schools of Engineering and Journalism. Its first automatically generated story described a Northwestern Wildcats baseball game.
Beil previously was the CEO of Performics, the search marketing agency of VivaKi.
Natasha Smith is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has experience in marketing, design, and strategy development, most recently working as a marketing coordinator for an oilfield services company in Texas. Her experience as a graphic designer has led to a passion for data visualization and storytelling. She holds a bachelor’s degree in advertising from The University of Texas at Austin.
Yuchen Luo is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. After completing his undergrad at USC majoring in Business Administration and minoring in Sports Media, Luo worked for a Santa Monica ad agency where he analyzed consumer, competitive, and campaign performance data to provide insightful media planning recommendations. This experience opened up his interest in the application of data analytics in marketing and advertising. Beyond data analytics, he is developing his newfound interest in coding by taking online coding courses and training programs. Luo is passionate about technology, and his long-term career goal is to help a technology start-up succeed by utilizing his skill sets in data analytics, marketing, and strategy consulting.
Xiaoyu “Allen” Zhou, is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, he attended Renmin University in China, where he earned his bachelor’s in business administration and a minor in law. Zhou’s work experience includes time in automotive industry and working for a Chinese search engine company, where he honed his marketing and data-based analysis skills. Zhou hopes to pursue data analytics and consulting in his future career.
Xiangheng “Shawn” Ma is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. He received a Bachelor of Science degree in electronic information science and technology from East China Normal University in Shanghai, China. During his undergraduate career, Ma gained experience in coding, learned new techniques to solve problems, and participated in several technology innovation competitions. He developed an Android App as his graduation project, which can give users their heart rate using only their smart phones. After graduation, Ma interned at the Bank of China and Johnson & Johnson, where he became interested in database marketing. He plans to pursue a job on the analytical side of marketing in the future.
Vera Zhang is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, she worked as an associate marketing manager in a consumer product company for two years in China, where she led her team to deliver several nationwide marketing campaigns and PR events. Zhang’s marketing background gave her training to be logical and creative at the same time. She is passionate about marketing, new technology, and the fashion and beauty industries and looks forward to pursuing a career in one of those areas upon graduation.
Yinmiao “Maxine” Yu is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She is also the social media director for Medill’s marketing news blog, Vitamin IMC. Yu has a bachelor’s degree in Land Resource Management from Zhejiang University, China and a master’s degree in Business Marketing from the University of Warwick, UK. During her internship at Mead Johnson Nutrition Company as marketing assistant, she was responsible for market segmentation research and analysis. Yu is passionate about marketing strategy and has experience in imitation based marketing behavior.
Pavinee Praneeprachachon is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. After completing her bachelor’s degree in Economics at New York University, she worked at Tilleke & Gibbins International as a paralegal. She later pursued her passion in marketing after joining Pomelo Fashion, where she optimized advertisements to increase customer acquisition and awareness for the online fashion startup. At Medill, she hopes to develop an expertise in marketing analytics to jumpstart her career in E-Commerce and online advertising.
Smriti Khanna is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has worked in brand management in the consumer packaged goods industry for the last four years in Asia. While working across a variety of brands and markets, the growing importance of Big Data and the increasing shift of control to consumers intrigued her and brought her to Medill. Smriti holds a Bachelor’s degree in Psychology and Marketing from Singapore Management University.
Sonam Rateria is the Social Media Growth Strategist for Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. Prior to joining Northwestern, she gained experience in Media Panning and Digital Brand Strategy in Mumbai and London. She has worked across a variety of product categories, and in her most recent position, she handled the digital mandate for Unilever and Kimberly-Clark brand categories. She has a bachelor’s degree in Mass Media from Mumbai University and an MBA from University of Liverpool. After graduation, she hopes to build a career in brand planning with a large corporation.
Chinye Osamusali is the Data Visual Director for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Prior to her enrollment at Northwestern, she graduated in English Rhetoric & Professional Writing from University of Waterloo in Canada. She worked for a year at SAP doing field marketing, and had several full time internships in marketing and event management. She was also the President of the Entrepreneurship Society at the University of Waterloo, where she took the lead in business development coaching and idea generation, organizing events and developing content. Following graduation in December 2016, Osamusali hopes to work for an entrepreneurial company in content marketing and media.
Katherine Khorey is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. She previously earned a BA in English and Russian from the University of Notre Dame, and an MA in Creative Writing from the University of Manchester (UK). Katherine has worked for Brilliance Publishing, a subsidiary of Amazon, and has had several of her own pieces published. Outside of school and Spiegel, Katherine tutors part-time and continues to write. In her career, she plans to focus on the creative use of new communications in reaching and engaging consumers.
Kalli Ricka Wolf is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Prior to attending Northwestern University, she graduated Cum Laude with a Bachelor’s in Journalism and a minor in Communication at the University of Arizona. She has held several intern positions, including blogging for a graphic design company, shadowing reporters at a news station, and as DJ Ginger Wolf for a student-run radio station. Following graduation in December 2016, Kalli dreams of moving abroad to pursue her passions in writing while working alongside people with different cultural backgrounds.