Our People

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Headshot of Paul M. Rand

Paul M. Rand

Rand is chief digital officer for Ketchum, a leading global communications firm with operations in more than 70 countries across six continents, and president and CEO of Zócalo Group. Rand brings incredible energy, vision and leadership to the agency. He is the driving force that guides our word-of-mouth and social media marketing efforts to make our clients the most talked about and recommended brands in their category. Ketchum and Zócalo Group are part of Diversified Agency Services, a division of Omnicom Group.

Rand also serves on the Board of the Better Business Bureau, is the immediate past president and current board member of the Word of Mouth Marketing Association and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business.

Prior to launching Zócalo Group, Rand was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum.

Rand also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to joining Ketchum, Rand was the founder and CEO of Corporate Technology Communications (CTC), which was then the Midwest’s largest independent corporate and technology communications firm. Ketchum acquired CTC in June 2001.

Rand is widely regarded as an industry leader and innovator in marketing, social media, word of mouth and public relations and has been featured or quoted in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets, in addition to speaking at numerous conferences and events each year.
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Karin Giffney

Karin L. Giffney is a 25-year direct marketing veteran. In July 2013, she was named vice president of marketing for T-Mobile, where she is heading up a new marketing division, focusing on direct to the consumer marketing, incorporating a multi-channel strategy to engage with the customer and drive sustainable results and reduce acquisition costs. Prior to that, Giffney established KarinG Consulting, LLC whose mission is to help clients drive results through customer experience focused strategies. She entered this venture with rich experience in the financial services space, holding senior leadership roles most recently with Discover Financial Services where she enjoyed a long and successful career. In her former role as Vice President of Marketing for Discover Financial Services, Giffney was responsible for driving significant revenue for the company through the offering of various fee-based products and services to both consumer and small business card portfolios. She has also held a variety of other marketing positions at Discover, including running a full-service internal direct marketing agency, and management of Discover’s CashBack Bonus program, card activation and retention, investment products, sponsorships, consumer promotions/public relations and the cash advance business.

Prior to Discover Financial Services, Giffney worked as a Product Manager for World Book Encyclopedia, marketing financial services and developing new publishing products. Giffney began her direct marketing career at Allstate Insurance where she quickly rose to management ranks and received the “Good Hands Award” for outstanding performance.

Giffney was the 2004 recipient of the “Direct Marketing Woman of the Year” award from the Chicago Chapter of Women in Direct Marketing International (WDMI) and was named Direct Marketer of the Year by the Direct Marketing Association Financial Services Council in 2010. Giffney also serves as a Junior Achievement divisional board member and sits on the Board of Directors and volunteers for PADS, an organization that serves the homeless in the Chicago area.
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Nick Beil

Nick Beil is chief operating officer at Narrative Science, a Chicago-based company that uses a proprietary artificial intelligence platform to produce reports, articles, summaries and more that are automatically created from structured data sources. With amazing speed and quality, narratives are created in multiple formats, including long-form articles, headlines, Tweets and industry reports

Narrative Science started life as a joint research project at Northwestern University Schools of Engineering and Journalism. Its first automatically generated story described a Northwestern Wildcats baseball game.

Beil previously was the CEO of Performics, the search marketing agency of VivaKi.




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Headshot of Jim Lecinski

Jim Lecinski

Jim Lecinski, vice president, U.S. sales for Google, Inc., leads Google's advertising business nationally. His focus is helping major marketers and media agency partners in the Consumer Packaged Goods, Pharmacy & Healthcare, Food/Beverage/Restaurant, Branded Apparel & Durables and Media & Entertainment industries adapt to the new digital marketing realities.

Based in Google's Chicago office, Jim brings over 20 years of integrated marketing and online/offline advertising experience to help clients address these challenges. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia. Jim's book about the new marketing model, "Winning the Zero Moment of Truth" was published in June, 2011, and has been read by over 150,000 marketers worldwide and featured in the New York Times and Advertising Age.

Jim has previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. He currently serves on the board committee of The Art Institute of Chicago.



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Headshot of Jonathan Copulsky

Jonathan Copulsky

For more than 30 years, Jonathan Copulsky has worked as a senior executive and management consultant to help organizations develop and grow profitable customer relationships. Copulsky works with organizations to design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.

In addition to his client work, Copulsky serves as Deloitte’s Chief Brand, Content, and Digital Officer. In this role, he helps Deloitte’s U.S. businesses create iconic brands that communicate and deliver Deloitte’s unique attributes of leadership, trust and confidence. He is also responsible for Deloitte’s sponsorship marketing, which includes Deloitte’s signature relationship with the United States Olympic Committee.

Jonathan speaks and writes frequently on issues related to sales and marketing strategy. His critically acclaimed book, “Brand Resilience: Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011. The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.
Paul M. Rand
Board of Advisers
Karin Giffney
Board of Advisers
Nick Beil
Board of Advisers
Jim Lecinski
Board of Advisers
Jonathan Copulsky
Board of Advisers