Our People

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Headshot of Tom Collinger

Tom Collinger

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Headshot of Katie Smith

Katie Smith

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Beth Moellers

Beth Moellers

Beth Moellers is the web editor for the Spiegel Research Center at the Medill School of Journalism, Media, Integrated Marketing Communications. In addition to her work with SRC, Moellers writes for Medill's main website and alumni magazine and coordinates Medill's Hall of Achievement for distinguished alumni. Prior to joining Medill, she was director of communications and alumni relations at the Indiana University School of Journalism, where her team created the School of Journalism speakers series which brought leading journalists to campus, redesigned the school's alumni magazine and website, and engaged nearly 1,000 alumni in celebrating the school's centennial. She also created a student marketing team called the Ambassadors which hosted prospective student information sessions, alumni events and speaker events. She has a bachelor's and master's degree in journalism from IU.

Email

beth.moellers@northwestern.edu

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Headshot of Rebecca Wang

Rebecca Wang

Rebecca Wang is a Ph.D. student at Kellogg School of Management and a researcher at Integrated Marketing Communications at Medill. Her research interests include retail management, mobile marketing, sentiment analysis, data mining, and causal inference.

Prior to her studies at Northwestern University, Rebecca worked as a consultant for Monitor Group in Cambridge, MA. She also worked as a data engineer at a healthcare software-as-a-service start-up, Connance, Inc. in Waltham, MA.

Rebecca holds a MEM (Master of Engineering Management) and a BA/BE in Electrical Engineering from Dartmouth College in Hanover, NH.


Email

r-wang@kellogg.northwestern.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Su Jung Kim is an assitant professor at Iowa State's Greenlee School of Journalism and Communication. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.

Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.
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Headshot of Ewa Maslowska

Ewa Maslowska

Ewa Maslowska is a post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Persuasive Communication program in the Amsterdam School of Communication Research (ASCoR) at University of Amsterdam. Her dissertation explored how personalized marketing communication influences consumers.

She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

ewa.maslowska@northwestern.edu

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Headshot of Yorgos Askalidis

Yorgos Askalidis

Yorgos (George) Askalidis is a doctoral student in the Computer Science Theory group at Northwestern University. He received his BSc and MSc in Mathematics from the University of Athens.

His research revolves around online user-generated reviews. He is focused on the question “How can review companies (such as Amazon and Yelp) design their platforms to mitigate potential biases in the review process while conveying the maximum amount of useful information to potential buyers?”

He is also interested in user reviews in the specific context of mobile app stores (such as Google Play and Apple App Store). He has studied the effect of large scale promotions on the ratings of apps and the effect of ratings in the decisions of developers to update their apps. Currently, he is studying reviews as a source of crowdsourced innovation for mobile app developers.

Email

GeorgiosAskalidis2016@u.northwestern.edu

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Headshot of Amy Li

Amy Li

Amy Li is a Research Associate at Medill’s Spiegel Research Center. Her primary focus is applying insights from proprietary social data sponsored by 4C Insights to the research projects at Spiegel.

Amy earned her master’s degree from the Medill Integrated Marketing Communications program in 2013. During her study at IMC, Amy found her passion for innovative use of data that had often been overlooked, and coming up with unique applications to make data actionable. By incorporating 4C’s social affinity data with the firsthand data at Spiegel, Amy strives to help project sponsors leverage on the social intelligence to understand their customers’ behavior on social media.

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Headshot of Stefan Bernritter

Stefan Bernritter

Stefan Bernritter is a visiting scholar at the Medill IMC Spiegel Digital & Database Research Center. He is finishing his PhD at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. His dissertation focuses on ‘Consumers’ Online Brand Endorsements,’ thus consumers’ public online affiliations with brands. Before his studies at the UvA, Stefan obtained MSc degrees in Behavioral Science and Communication Science at the Radboud University Nijmegen, The Netherlands. His current main research interests lie in the brand related drivers of consumers’ social media use, consumer identity theory, and new ways of advertising.
Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Beth Moellers
Web Editor
Rebecca Wang
Ph.D. Student
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Post-doctoral Research Associate
Ewa Maslowska
Post-doctoral Research Associate
Yorgos Askalidis
Ph.D. Student
Amy Li
Research Associate
Stefan Bernritter
Ph.D Student