Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.
Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.
Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.
Beth Moellers is the web editor for the Spiegel Research Center at the Medill School of Journalism, Media, Integrated Marketing Communications. In addition to her work with SRC, Moellers writes for Medill's main website and alumni magazine and coordinates Medill's Hall of Achievement for distinguished alumni. Prior to joining Medill, she was director of communications and alumni relations at the Indiana University School of Journalism, where her team created the School of Journalism speakers series which brought leading journalists to campus, redesigned the school's alumni magazine and website, and engaged nearly 1,000 alumni in celebrating the school's centennial. She also created a student marketing team called the Ambassadors which hosted prospective student information sessions, alumni events and speaker events. She has a bachelor's and master's degree in journalism from IU.
Rebecca Wang is a Ph.D. student at Kellogg School of Management and a researcher at Integrated Marketing Communications at Medill. Her research interests include retail management, mobile marketing, sentiment analysis, data mining, and causal inference.
Prior to her studies at Northwestern University, Rebecca worked as a consultant for Monitor Group in Cambridge, MA. She also worked as a data engineer at a healthcare software-as-a-service start-up, Connance, Inc. in Waltham, MA.
Rebecca holds a MEM (Master of Engineering Management) and a BA/BE in Electrical Engineering from Dartmouth College in Hanover, NH.
Ewa Maslowska is a post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Persuasive Communication program in the Amsterdam School of Communication Research (ASCoR) at University of Amsterdam. Her dissertation explored how personalized marketing communication influences consumers.
She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.
Yorgos (George) Askalidis is a doctoral student in the Computer Science Theory group at Northwestern University. He received his BSc and MSc in Mathematics from the University of Athens.
His research revolves around online user-generated reviews. He is focused on the question “How can review companies (such as Amazon and Yelp) design their platforms to mitigate potential biases in the review process while conveying the maximum amount of useful information to potential buyers?”
He is also interested in user reviews in the specific context of mobile app stores (such as Google Play and Apple App Store). He has studied the effect of large scale promotions on the ratings of apps and the effect of ratings in the decisions of developers to update their apps. Currently, he is studying reviews as a source of crowdsourced innovation for mobile app developers.
Amy Li is a Research Associate at Medill’s Spiegel Research Center. Her primary focus is applying insights from proprietary social data sponsored by 4C Insights to the research projects at Spiegel.
Amy earned her master’s degree from the Medill Integrated Marketing Communications program in 2013. During her study at IMC, Amy found her passion for innovative use of data that had often been overlooked, and coming up with unique applications to make data actionable. By incorporating 4C’s social affinity data with the firsthand data at Spiegel, Amy strives to help project sponsors leverage on the social intelligence to understand their customers’ behavior on social media.