Runzhe Cen is currently a full-time IMC student at Northwestern University, with a concentration in the Data Analytics track. His passion for analytics in marketing originates from his previous digital marketing internship at the University of Wisconsin-Madison. Two simple reasons why he joined the Spiegel Research Center: first, to learn how data mining and modeling can provide business with actionable insights; second, he wants to work with wonderful faculty members and teammates, and learn from each other.
Jianran “Jesse” Zeng is a Spiegel Research Center Fellow and a full-time student at the Northwestern Integrated Marketing Communications Program. He received a B.A. in Economics and Business from Brandeis University. After graduating, Jesse worked as a marketing associate for a marketing agency in Boston, where he gained experience with digital marketing projects, such as website tracking, paid search and website SEO. Prior to coming to Medill, Jesse also spent four months working as for a marketing consulting company. This internship provided him exposure to the marketing research and marketing analytics field, which opened up his interest to become a graduate student who focuses on marketing analytics. Besides marketing, Jesse is also passionate about the technology and automobile industry and look forward to pursuing a career in the related areas.
Yiling Feng is a Spiegel Research Center Fellow and a full-time student at Medill’s Integrated Marketing Communications program. Yiling holds a bachelor’s degree in Media Studies from Pennsylvania State University. She has abundant research experience on topics including communication technology, traditional and social media. Prior to joining IMC, she has worked in advertising, consulting, event and social media marketing. Her interests in data analytics brought her to the Medill IMC program. Yiling is passionate about marketing and technology. She looks forward to pursuing a career where she leverages data analytics and insights to tell stories that inspire and inform.
Katherine "Katie" More is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications (IMC) program. She has three years of advertising agency experience from Havas, where she held positions in account management and marketing analytics for clients in the alcohol, CPG, and retail industries. Katie's areas of marketing expertise include consumer insights, media strategy, and digital analytics, and she hopes to apply these skills in market research after graduation. She holds bachelor's degrees in communication studies and Spanish from Northwestern University.
Aneesha Subramaniam is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has experience in brand activation and digital marketing, and worked as a marketing communications consultant at a global public relations agency for three years. The rapid transformation of marketing through automation and analytics inspired her to further explore these areas at Medill. Aneesha holds a Bachelor's degree in Advertising & Public Relations from Singapore's Nanyang Technological University.
Ashley is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. For the past five years, she has been working in the actuarial science and risk management areas of insurance. Ashley is passionate about analytics and excited to apply her skills to marketing, especially as the industry is drastically shifting with the use of data and analytics. She holds a bachelor’s degree in mathematics from Northwestern University.
Kaitlyn Yan, is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications Program. She received her bachelor’s degree from Northwestern, where she studied Communication and Business Institution. Prior to IMC, Kaitlyn worked as an international prospect research analyst at Northwestern alumni relations, where she created a research database that helps university fundraising staff search top donors in the East Asian market. Kaitlyn has also worked as a College Program Intern at Walt Disney World, where she communicated with thousands of Guests from all over the world. Kaitlyn speaks three languages and loves traveling and exploring different cultures. She wants to pursue a career in marketing analytics in a multinational corporation.
Yun Deng is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She completed her undergrad at the Ohio State University majoring in Strategic Communications. Before coming to Medill, she has interned at KPMG, Ogilvy Public Relations and IHS Markit. Through the various internship experiences, she realized the power of data analysis in understanding the market and problem solving . She is dedicated to leveraging data analysis tools to gain insights and improve business performance.
Yiran Xia is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She aspires to develop her solid analytical skills to discover the logic behind customer behavior and provide data insight for real business value-generating process. She is passionate about Marketing Analytics and Brand Strategy. Prior to joining Northwestern, she has a bachelor’s degree in Economics from Peking University. She has worked as a marketing strategist in Audi China.
Nick Sotolongo is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, he attended the University of North Carolina, where he earned a B.A. in Journalism and Mass Communication. Nick's work experience includes copywriting, creative direction and brand strategy, with a focus on clients in the wine and spirits industry. He hopes to pursue a career in brand consulting after his time at Medill.