News

4/26/2017

March 2017 Round-Up

Our team of graduate students has curated 5 examples that show the range of owned and paid media.
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3/10/2017

Political Activism and Consumer Engagement

In this op ed, our student impact team explores several examples of company responses to political consumer engagement.
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3/10/2017

Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
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3/09/2017

February 2017: Five Must-Read Articles About Customer Engagement

With our recent eBook, our team have curated 5 must-read articles from this month highlighting the impact of social media on ROI
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3/02/2017

5 Must-Reads of February 2017

With the launch of our new eBook on Branded Apps ROI, here are 5 must-read articles about digital media ROI.
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2/18/2017

Thought Leaders on 2017 Trends in Consumer Engagement

Here is a list of 10 articles from other digital marketing thought leaders highlighting emerging trends for 2017.
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12/02/2016

Customers as creatives: how to engage consumers in brand co-creation

How to leverage best practices in co-creation for effective consumer engagement
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12/02/2016

How to capture real-time customer feedback to improve satisfaction and drive business

Insight into reaching hard-to-reach consumers through services like HappyorNot
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9/06/2016

Consumer Engagement Engine Infographic

SRC's signature framework summarized in an infographic
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9/01/2016

Consumer Engagement Engine Infographic

Learn about Spiegel's data-driven insights measuring the ROI of branded mobile apps.
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8/24/2016

The new "realities" of consumer engagement

Learn how to use virtual reality as a powerful tool to drive consumer value
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8/11/2016

Successful Native Advertising is Visible, Engaging, and Honest

New studies on native advertising provide insight on how to leverage it for consumer engagement.
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8/02/2016

Amazon expands to brick-and-mortar for omnichannel engagement

SRC’s Engagement Engine provides insight into the effect of omnichannel purchasing in Amazon’s new retail store.
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7/07/2016

GrubHub, mobile apps and multi-platform engagement

Spiegel research provides insight into how marketers can harness the power of multi-platform engagement
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6/21/2016

How Twitter delivers TV audiences: 3 insights for marketers

Spiegel research with Suddenlink Communications explores the link between Twitter buzz and TV viewership
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5/11/2016

How to capture Generation Z with online reviews

Insight on how to engage this emerging generation via online reviews.
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4/11/2016

3 Tips to capture Generation Z on a mobile app

Insight on how to engage this emerging generation on mobile apps
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4/11/2016

How online reviews differ: verified vs. anonymous buyers

New Spiegel research with Power Reviews explores the issue of self motivated versus prompted reviews
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3/17/2016

Marketing lessons from Starbucks “Red Cup Controversy”

SRC research provides insight into the success of Starbucks amid the "Red Cup Controversy"
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3/17/2016

Spiegel engagement engine featured in the Journal of Marketing Management

Spiegel research team's journal article proposes a new customer engagement model
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3/17/2016

The best of mobile platforms: three things award-winning apps have in common

Mobile Excellence Awards provides insights to marketers what is the best in mobile app development
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2/29/2016

How to get higher ratings for your products? Just ask

SRC Ph.D. student Yorgos Askalidis on how to obtain product reviews that impact sales
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2/29/2016

Why the Engagement Engine has replaced "The Funnel"

A new framework for how consumers engage with brands in today's digital ecosystem
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2/25/2016

How to drive credibility, sales, and product ratings

PowerReviews and Spiegel Research Center partner to study consumer reviews
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2/25/2016

The Starbucks and Spiegel secret to customer loyalty

Medill TalentQ keynote speaker, Terry Davenport, SVP of Marketing at Starbucks, on building customer loyalty
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10/14/2015

Deloitte CMO on the value of a Facebook ‘like’

Deloitte CMO on brand engagement in the digital age and the value of a Facebook ‘like’
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9/17/2015

What is the value of a mobile app?

Spiegel researchers share how apps can improve sales (or damage them) at AdExchanger's Omni.Digital conference
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8/04/2015

Spiegel research reveals 4.5 stars are better than 5

New Spiegel research finds optimal star rating to encourage purchase is between 4.2 and 4.5
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7/06/2015

Just the right amount of consumer engagement

Colgate Palmolive execs balance engaging and overwhelming consumers
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6/18/2015

The future of media industry metrics

Spiegel model represents non-purchase behaviors to better understand purchase
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5/28/2015

Mobile and multiplatform engagement rock

Summer festivals allow brands to engage millenials across platforms
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5/27/2015

Spiegel research article featured in Business Standard

Research team's journal article explores the impact of mobile shopping
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4/08/2015

Michelle Obama's Spiegel connection

Obama's great-great aunt and role model was early Spiegel employee
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4/07/2015

Running together for customer engagement: Apple Watch and Nike +

Nike apps for wearable tech mean deep engagement which can increase spending with a brand
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3/30/2015

How WeChat redefined rituals in a digital multiplatform age

3 interactive marketing insights from WeChat's Lunar New Year campaign
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3/19/2015

#1800FlowersFail taught the floral and gourmet gift retailer one thing: the power of negative word-of-mouth matters

The gourmet and gift retailer learned the power of negative reviews
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2/25/2015

Customer engagement perspectives shared at Kellogg marketing conference

Anheuser-Busch VP Jorn Sorquet speaks about Budweiser's recent social media campaigns
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2/24/2015

Why Amazon's android app bundle made perfect sense

"Largest Free App of the Day Bundle Ever" drives customer engagement
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2/20/2015

First Spiegel paper to be published in Journal of Retailing

Research exploring multi-platform engagement slated for Journal of Retailing
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2/20/2015

Doritos “Crash the Superbowl” - an effective social media campaign

5 research-backed reasons user-generated contests spur sales
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12/29/2014

Meet the first class of Spiegel Research Fellows

IMC students selected to conduct original research with SRC scholars
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12/29/2014

Spiegel Marketing Team puts classroom lessons to practice

Team of IMC students will implement marketing plan to share SRC work
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12/29/2014

Multiplatform engagement research released

Our latest study examines how multi-channel engagement affects purchase behavior
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12/23/2014

Customers who vent spend more

Negative posters on social media increased spending if they experienced brand value
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12/21/2014

New researcher brings expertise in advertising, psychology

New researcher Ewa Maslowska hails from the Netherlands where she earned her Ph.D.
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11/20/2014

Sleeping dogs can be reawakened

Disengaged customers increase spending with social media engagement.
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11/12/2014

How the Trump Voter Engagement Machine Works

SRC's signature framework summarized in an infographic and applied to presidential candidate, Donald Trump
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9/26/2014

How Negative is Negative Word-of-Mouth?

Spiegel researchers share their findings as part of Social Media Week.
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9/18/2014

Spiegel research shared at USC

Spiegel research director talks consumer engagement with students and faculty.
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8/18/2014

Tom Collinger blogs on Huffington Post

Spiegel director explores how SRC findings support Coke’s social media campaign.
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7/10/2014

Catch a "Rising Star"

Tom Collinger's Huffington Post blog on three things to know before launching mobile apps.
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2/01/2014

The Super Bowl of ads

The E-surance spot was funny, relevant, and supports our research findings on core brand benefits.
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1/30/2014

Gift of Spiegel Research Center celebrated

New research is shared at the center’s inaugural event
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1/29/2014

Spiegel research center achieves 'center' status

Researchers present findings and honor namesake Ted Spiegel
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12/15/2013

Collinger presents at Brands-Only Summit

Spiegel Center executive directors presents recent research findings at SocialMedia.org event.
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9/23/2013

Spiegel presents at Social Media Week

Professor Ed Malthouse and research associate Su Jung Kim present on negative word of mouth.
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