Spiegel Research Center Executive Director Tom Collinger presented recent Spiegel findings at the Brands-Only Summit hosted by SocialMedia.org.
The Brands-Only Summit brings together social media executives at large brands to share insight and expertise.
Collinger presented ten insights from the Spiegel Research 1.0 and 2.0 to the social media leaders. Some of the finding were intuitive, such as the finding that consumers are unlikely to engage with a brand on social media without prompts. Some of the findings were surprising. For example, we found that the most effective contests may not have been the ones with the biggest rewards. We found that most effective contests were ones that involved relevant engagement with the brand and those could boost purchase behavior in both posters and viewers of the contest posts.
Watch the full presentation.