Current Research Team

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Headshot of Tom Collinger

Tom Collinger

Executive Director, Spiegel Digital & Database Research Center

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Research Director, Spiegel Digital & Database Research Center
Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Headshot of Katie Smith

Katie Smith

Content Strategist and Community Manager

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Wei-Lin Wang

Wei-Lin Wang

Research Associate

Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.

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Headshot of Khadija Ali Vakeel

Khadija Ali Vakeel

Post-doctoral Fellow

Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.


Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.


Email

khadija@northwestern.edu

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Headshot of Yasaman Kamyab

Yasaman Kamyab

Post-doctoral Fellow
Yasaman Kamyab is a post-doctoral fellow at the Medill IMC Spiegel Digital & Database Research Center. She received her Ph.D. in Computer Science from University of North Carolina at Charlotte. Her dissertation is on agent-based computational economics models with emphasis on herding behavior. She has also studied the effects of traders’ behavioral characteristics on the emergent properties of financial markets. Her research interests include complex adaptive systems, consumer engagement and behavior, consumers’ experience with media and business intelligence.

Email
yasaman.kamyab@northwestern.edu
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Headshot of Mototaka Sakashita

Mototaka Sakashita

Associate Professor, Keio University
Mototaka Sakashita is an associate professor of Marketing at Keio University, and a research affiliate of the Spiegel Digital & Database Research Center. He obtained his Ph.D. from Kobe University in 2004, and has worked at Sophia University as an assistant professor for three years. He has been a faculty member at Keio University since 2007.

His research interests include consumer behavior (such as information acquisition, repeat purchase, and interpersonal influence), retail management (such as omnichannel integration and retail branding), brand management (such as brand building and brand extension), and integrated marketing communications (such as online and mobile advertising). While he has worked on qualitative research projects, his research approach generally involves the use of quantitative econometric and psychological experiments.
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Morana Fuduric

Assistant Professor, University of Zagreb
Morana Fuduric is a research affiliate at the Medill IMC Spiegel Digital and Database Research Center and an assistant professor in the marketing department, Faculty of Economics & Business, University of Zagreb, Croatia. She earned her Ph.D. in communication sciences at the Universita della Svizzera italiana in Lugano, Switzerland. Her thesis is on relationship building in social media, with emphasis on the development of a new measurement scale for relationship orientation in social media from a company perspective.
Her research interests center around advertising, integrated marketing communications, digital media, and marketing strategy. More recently, she has been investigating media consumption, engagement, social media and technological disruption. She has published her work in Business Horizons and Corporate Social Responsibility and Environmental Management.
Before starting her academic career, Morana gained experience in the media and advertising industry where she worked in IMAGO advertising agency and Core media – a TV production company and has an undergraduate degree in marketing.

Email
mfuduric@efzg.hr
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Headshot of Ozge Surer

Ozge Surer

Ph.D. Student
Ozge Surer is a Ph.D. student in the Industrial Engineering and Management Science Department at Northwestern University. She has a bachelor’s degree from Istanbul Technical University and a master of science degree from Bogazici University. She is currently conducting research in statistics. Her main research interests lie in the fields of data mining and recommender systems. In particular, she is studying the problem of discovering a group structure from the data and integrating it into predictive models.

Email
ozgesurer2019@u.northwestern.edu
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Headshot of Rebecca Wang

Rebecca Wang

Assistant Professor, Lehigh University

Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.

A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.

Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.


Email

rwang@lehigh.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Assistant Professor
Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Post-doctoral Research Associate

Su Jung Kim is a research affiliate at the Spiegel Research Center and an Assistant Professor at the University of Southern California. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.


Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.


Email

sjkim@iastate.edu

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Headshot of Ewa Maslowska

Ewa Maslowska

Assistant Professor, University of Amsterdam

Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.

Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

E.H.Maslowska@uva.nl

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Headshot of Paul M. Rand

Paul M. Rand

Chief Digital Officer, Ketchum; President and CEO of Zocalo Group
Rand is chief digital officer for Ketchum, a leading global communications firm with operations in more than 70 countries across six continents, and president and CEO of Zócalo Group. Rand brings incredible energy, vision and leadership to the agency. He is the driving force that guides our word-of-mouth and social media marketing efforts to make our clients the most talked about and recommended brands in their category. Ketchum and Zócalo Group are part of Diversified Agency Services, a division of Omnicom Group.

Rand also serves on the Board of the Better Business Bureau, is the immediate past president and current board member of the Word of Mouth Marketing Association and is a leader of the Dean’s Advisory Board for DePaul University’s Graduate School of Business.

Prior to launching Zócalo Group, Rand was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum.

Rand also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to joining Ketchum, Rand was the founder and CEO of Corporate Technology Communications (CTC), which was then the Midwest’s largest independent corporate and technology communications firm. Ketchum acquired CTC in June 2001.

Rand is widely regarded as an industry leader and innovator in marketing, social media, word of mouth and public relations and has been featured or quoted in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets, in addition to speaking at numerous conferences and events each year.
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Headshot of Karin Giffney

Karin Giffney

Vice President of Marketing for T-Mobile
Karin L. Giffney is a 25-year direct marketing veteran. In July 2013, she was named vice president of marketing for T-Mobile, where she is heading up a new marketing division, focusing on direct to the consumer marketing, incorporating a multi-channel strategy to engage with the customer and drive sustainable results and reduce acquisition costs. Prior to that, Giffney established KarinG Consulting, LLC whose mission is to help clients drive results through customer experience focused strategies. She entered this venture with rich experience in the financial services space, holding senior leadership roles most recently with Discover Financial Services where she enjoyed a long and successful career. In her former role as Vice President of Marketing for Discover Financial Services, Giffney was responsible for driving significant revenue for the company through the offering of various fee-based products and services to both consumer and small business card portfolios. She has also held a variety of other marketing positions at Discover, including running a full-service internal direct marketing agency, and management of Discover’s CashBack Bonus program, card activation and retention, investment products, sponsorships, consumer promotions/public relations and the cash advance business.

Prior to Discover Financial Services, Giffney worked as a Product Manager for World Book Encyclopedia, marketing financial services and developing new publishing products. Giffney began her direct marketing career at Allstate Insurance where she quickly rose to management ranks and received the “Good Hands Award” for outstanding performance.

Giffney was the 2004 recipient of the “Direct Marketing Woman of the Year” award from the Chicago Chapter of Women in Direct Marketing International (WDMI) and was named Direct Marketer of the Year by the Direct Marketing Association Financial Services Council in 2010. Giffney also serves as a Junior Achievement divisional board member and sits on the Board of Directors and volunteers for PADS, an organization that serves the homeless in the Chicago area.
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Headshot of Nick Beil

Nick Beil

Chief Operating Officer, Narrative Science

Nick Beil is chief operating officer at Narrative Science, a Chicago-based company that uses a proprietary artificial intelligence platform to produce reports, articles, summaries and more that are automatically created from structured data sources. With amazing speed and quality, narratives are created in multiple formats, including long-form articles, headlines, Tweets and industry reports

Narrative Science started life as a joint research project at Northwestern University Schools of Engineering and Journalism. Its first automatically generated story described a Northwestern Wildcats baseball game.

Beil previously was the CEO of Performics, the search marketing agency of VivaKi.




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Headshot of Jim Lecinski

Jim Lecinski

Vice President, U.S. Sales, Google, Inc.
Jim Lecinski, vice president, U.S. sales for Google, Inc., leads Google's advertising business nationally. His focus is helping major marketers and media agency partners in the Consumer Packaged Goods, Pharmacy & Healthcare, Food/Beverage/Restaurant, Branded Apparel & Durables and Media & Entertainment industries adapt to the new digital marketing realities.

Based in Google's Chicago office, Jim brings over 20 years of integrated marketing and online/offline advertising experience to help clients address these challenges. He is a frequent guest speaker at industry events, conferences and universities including the ANA, AMA, BMA, Northwestern University and the University of Virginia. Jim's book about the new marketing model, "Winning the Zero Moment of Truth" was published in June, 2011, and has been read by over 150,000 marketers worldwide and featured in the New York Times and Advertising Age.

Jim has previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG. Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame. He currently serves on the board committee of The Art Institute of Chicago.



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Headshot of Jonathan Copulsky

Jonathan Copulsky

National Managing Director, Brand + Eminence, Deloitte LLP; Principal, Deloitte Consulting LLP
For more than 30 years, Jonathan Copulsky has worked as a senior executive and management consultant to help organizations develop and grow profitable customer relationships. Copulsky works with organizations to design their "go-to-market" strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.

In addition to his client work, Copulsky serves as Deloitte’s Chief Brand, Content, and Digital Officer. In this role, he helps Deloitte’s U.S. businesses create iconic brands that communicate and deliver Deloitte’s unique attributes of leadership, trust and confidence. He is also responsible for Deloitte’s sponsorship marketing, which includes Deloitte’s signature relationship with the United States Olympic Committee.

Jonathan speaks and writes frequently on issues related to sales and marketing strategy. His critically acclaimed book, “Brand Resilience: Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011. The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.
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Sonam Rateria

Impact Marketing Team

Sonam Rateria is the Social Media Growth Strategist for Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. Prior to joining Northwestern, she gained experience in Media Panning and Digital Brand Strategy in Mumbai and London. She has worked across a variety of product categories, and in her most recent position, she handled the digital mandate for Unilever and Kimberly-Clark brand categories. She has a bachelor’s degree in Mass Media from Mumbai University and an MBA from University of Liverpool. After graduation, she hopes to build a career in brand planning with a large corporation.

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Headshot of Katherine Khorey

Katherine Khorey

Impact Marketing Team

Katherine Khorey is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. She previously earned a BA in English and Russian from the University of Notre Dame, and an MA in Creative Writing from the University of Manchester (UK). Katherine has worked for Brilliance Publishing, a subsidiary of Amazon, and has had several of her own pieces published. Outside of school and Spiegel, Katherine tutors part-time and continues to write. In her career, she plans to focus on the creative use of new communications in reaching and engaging consumers. 

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Kalli Ricka Wolf

Impact Marketing Team

Kalli Ricka Wolf is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Prior to attending Northwestern University, she graduated Cum Laude with a Bachelor’s in Journalism and a minor in Communication at the University of Arizona. She has held several intern positions, including blogging for a graphic design company, shadowing reporters at a news station, and as DJ Ginger Wolf for a student-run radio station. Following graduation in December 2016, Kalli dreams of moving abroad to pursue her passions in writing while working alongside people with different cultural backgrounds.

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Headshot of Komal Ashfaq

Komal Ashfaq

Impact Marketing Team
Komal Ashfaq is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. Before joining Northwestern, she graduated from Lahore University of Management Sciences with a Bachelors in Accounting & Finance. Komal has worked him digital marketing agencies and is interested in digital technologies, entrepreneurship and traveling. After graduating in December, 2017 she hopes to return to Pakistan and work with tech start-ups to which are working to create sustainable solutions to consumer problems.
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Missy Hong

Impact Marketing Team
Missy Hong is the Social Media Growth Strategist for Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. She is an experienced social media strategist with a demonstrated history of working for Weber Shandwick and LinkedIn China. Data analytics is another area Missy is passionate about, and she is pursuing on this track at Medill. Prior to joining Northwestern, she holds a bachelor’s degree in Communication Studies from Carleton University.
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Jo Ladzinski

Impact Marketing Team
Jo Ladzinski is the editor of the Spiegel Research Center Impact Marketing team in addition to studying Integrated Marketing Communication at Northwestern University. At Cornell University, she studied Nutrition and Food Science with a focus on consumer behavior and behavioral economics. She interned at several publishers before finding her first job running social media for a tech coworking space. Her interests outside of school include books, running, and video games. After graduating, she hopes to pursue opportunities for branding and content strategy within the gaming industry and looking at the new frontier of virtual reality.
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Andrea Napoli

Impact Marketing Team
Andrea Napoli is the graphic designer for the Spiegel Research Center Impact Marketing Team. She is originally from Los Angeles, California and studied Art and Anthropology at the University of California at Santa Barbara while holding positions at UCSB's daily newspaper as well as developing social media marketing content for a local business. Her studies inspired her to live abroad after graduating, which is where her passion for marketing really took hold. While living in East Java, Indonesia, She signed on as the Director of Marketing and Public Relations for the Bromo Marathon charity race. Marketing for the race launched her on a whirlwind adventure across South East Asia, developing communication strategies in emerging markets, traveling to various running events, and communicating with peoples of all different cultures and economic backgrounds through targeted social media campaigns, press releases, motivational articles, and face-to-face interactions. She enjoys diving in head first, visiting new places, meeting new people, and seizing opportunities for creativity. She is inspired by the power of data and the capability marketing has to change lives. In her free time, Andrea can be found blogging, exercising, reading, or dreaming of her next destination.
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Priya Ramanathan

Impact Marketing Team
Priya Ramanathan is a writer for the Spiegel Research Center Impact Marketing Team and a full-time student in the Medill Integrated Marketing Communications program. She graduated from Case Western Reserve University in 2010 with a dual Bachelor’s degree in Political Science and International Studies. She gained professional experience in the Defense and Web Development industries and has worked as a Consultant, Business Development Specialist and Marketing Coordinator. Priya has a specialization in Strategic Communications and hopes to do more work with Global Communications after graduating from Northwestern.
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Runzhe Cen

Spiegel Fellow

Runzhe Cen is currently a full-time IMC student at Northwestern University, with a concentration in the Data Analytics track. His passion for analytics in marketing originates from his previous digital marketing internship at the University of Wisconsin-Madison. Two simple reasons why he joined the Spiegel Research Center: first, to learn how data mining and modeling can provide business with actionable insights; second, he wants to work with wonderful faculty members and teammates, and learn from each other.

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Jianran "Jesse" Zeng

Spiegel Fellow

Jianran “Jesse” Zeng is a Spiegel Research Center Fellow and a full-time student at the Northwestern Integrated Marketing Communications Program. He received a B.A. in Economics and Business from Brandeis University. After graduating, Jesse worked as a marketing associate for a marketing agency in Boston, where he gained experience with digital marketing projects, such as website tracking, paid search and website SEO. Prior to coming to Medill, Jesse also spent four months working as  for a marketing consulting company. This internship provided him exposure to the marketing research and marketing analytics field, which opened up his interest to become a graduate student who focuses on marketing analytics. Besides marketing, Jesse is also passionate about the technology and automobile industry and look forward to pursuing a career in the related areas.

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Yiling Feng

Spiegel Fellow

Yiling Feng is a Spiegel Research Center Fellow and a full-time student at Medill’s Integrated Marketing Communications program. Yiling holds a bachelor’s degree in Media Studies from Pennsylvania State University. She has abundant research experience on topics including communication technology, traditional and social media. Prior to joining IMC, she has worked in advertising, consulting, event and social media marketing. Her interests in data analytics brought her to the Medill IMC program. Yiling is passionate about marketing and technology. She looks forward to pursuing a career where she leverages data analytics and insights to tell stories that inspire and inform.

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Headshot of Katherine More

Katherine More

Spiegel Fellow

Katherine "Katie" More is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications (IMC) program. She has three years of advertising agency experience from Havas, where she held positions in account management and marketing analytics for clients in the alcohol, CPG, and retail industries. Katie's areas of marketing expertise include consumer insights, media strategy, and digital analytics, and she hopes to apply these skills in market research after graduation. She holds bachelor's degrees in communication studies and Spanish from Northwestern University.

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Aneesha Subramaniam

Spiegel Fellow

Aneesha Subramaniam is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She has experience in brand activation and digital marketing, and worked as a marketing communications consultant at a global public relations agency for three years. The rapid transformation of marketing through automation and analytics inspired her to further explore these areas at Medill. Aneesha holds a Bachelor's degree in Advertising & Public Relations from Singapore's Nanyang Technological University.

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Ashley Tomzik

Spiegel Fellow

Ashley is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. For the past five years, she has been working in the actuarial science and risk management areas of insurance. Ashley is passionate about analytics and excited to apply her skills to marketing, especially as the industry is drastically shifting with the use of data and analytics. She holds a bachelor’s degree in mathematics from Northwestern University.

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Kaitlyn Yan

Spiegel Fellow

Kaitlyn Yan, is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications Program. She received her bachelor’s degree from Northwestern, where she studied Communication and Business Institution. Prior to IMC, Kaitlyn worked as an international prospect research analyst at Northwestern alumni relations, where she created a research database that helps university fundraising staff search top donors in the East Asian market. Kaitlyn has also worked as a College Program Intern at Walt Disney World, where she communicated with thousands of Guests from all over the world. Kaitlyn speaks three languages and loves traveling and exploring different cultures. She wants to pursue a career in marketing analytics in a multinational corporation.

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Yun Deng

Spiegel Fellow

Yun Deng is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She completed her undergrad at the Ohio State University majoring in Strategic Communications. Before coming to Medill, she has interned at KPMG, Ogilvy Public Relations and IHS Markit. Through the various internship experiences, she realized the power of data analysis in understanding the market and problem solving . She is dedicated to leveraging data analysis tools to gain insights and improve business performance. 

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Yiran Xia

Spiegel Fellow

Yiran Xia is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She aspires to develop her solid analytical skills to discover the logic behind customer behavior and provide data insight for real business value-generating process. She is passionate about Marketing Analytics and Brand Strategy. Prior to joining Northwestern, she has a bachelor’s degree in Economics from Peking University. She has worked as a marketing strategist in Audi China. 

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Nick Sotolongo

Spiegel Fellow

Nick Sotolongo is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Prior to Medill, he attended the University of North Carolina, where he earned a B.A. in Journalism and Mass Communication.  Nick's work experience includes copywriting, creative direction and brand strategy, with a focus on clients in the wine and spirits industry. He hopes to pursue a career in brand consulting after his time at Medill. 

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Chirag Shankaraswamy

Spiegel Fellow
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Nandita Vaidyanathan

Spiegel Fellow
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Di (Diana) Yang

Spiegel Fellow
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Allen

Spiegel Fellow
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Karen Wang

Spiegel Fellow
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Abby MacKenzie Rudd

Impact Marketing Team
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Isha Deodhar

Impact Marketing Team
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Jaeyeon Choi

Impact Marketing Team
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Yijie Lu

Impact Marketing Team
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Natasha Smith

Spiegel Fellow
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Yuchen Luo

Spiegel Fellow
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Allen Zhou

Spiegel Fellow
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Shawn (Xianghng) Ma

Spiegel Fellow
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Vera Zhang

Spiegel Fellow
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Maxine (Yinyaw) Yu

Spiegel Fellow
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Pavinee Praneeprachachon

Spiegel Fellow
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Ruben Bravo

Spiegel Fellow
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Smriti Khanna

Spiegel Fellow
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Warakant (Gam) Jaturasil

Spiegel Fellow
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Morgan Katherine Ho

Impact Marketing Team
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Chinye Amanda Osamusali

Impact Marketing Team
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Sean Dew

Sean Dew
Sean Dew is an IMC student specializing his study in brand planning and strategy. He is dedicated to becoming a profound and disruptive marketer, believing that human insight and creativity are the seeds of impactful marketing. He has a background in sales, real estate asset management and branding, and commercial talent representation. His favorite quote is by David Olgilvy who said, “If you can’t advertise yourself, what hope do you have of advertising anything else."
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Ridhima Nagalia

Impact Marketing Team

Ridhima Nagalia is a full-time student in the Medill Integrated Marketing Communications program. Prior to joining Medill, Ridhima worked for four years in marketing and communications in various roles on the brand and agency side. Her career also includes a stint as an entrepreneur running her own digital marketing agency in New Delhi. She is a mathematics major from University of Delhi and also has a post graduate degree in fashion. After graduation, Ridhima hopes to pursue opportunities in marketing analytics and work in the technology field.

 

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Rachel Walker

Impact Marketing Team
Rachel Walker is the editor of the Spiegel Research Center's Impact Marketing Team. Prior to entering the Medill IMC program full-time, she earned a BA in English and an MS in publishing while building a career in media, sales, and account management. She has worked for both B2B and B2C organizations including the Atlantic, Plate Magazine, and the American Marketing Association. Her undergraduate internship was in catalog circulation, not unlike the historic roots of the Spiegel Company Catalog. She is passionate about the concept of engagement and is interested in moving into brand strategy or strategic communications in the future.
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Yujie Xiao

Impact Marketing Team
Yujie Xiao graduated from Wuhan University in China. She majored in advertising, which exposed her to many different cultures. Xiao’s work experience has been related to social media and marketing, having volunteered at a social enterprise for a year and then working as social media intern at China’s biggest bike sharing start-up. She has developed a strong interest in trends and, in her spare time, she enjoys photography, traveling, crafting and visiting museums and theaters. She is looking forward to making friends and developing her digital marketing skills through Medill's IMC program.
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Beiyuan Zhang

Impact Marketing Team
Beiyuan Zhang is a member of the Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. As an undergraduate student, she majored in radio and television before joining Medill, and is an experienced creative planner and designer who did internships for Dentsu and Burson-Marsteller. Zhang is purusing the area of content marketing, and she will be looking for opportunities in the technology and entertainment industry after graduation.
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Alex Chudler

Spiegel Fellow
Alexandra "Alex" Chudler is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She holds a B.S. in Journalism from Northwestern University. Chudler has three years of work experience in account/project management at a small pharmaceutical communications company, where she also managed the company website and social media. She is inspired by the intersection between informative data and captivating storytelling, and is excited to explore how current marketing analytics can have real-world implications.
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Dhwani Desai

Spiegel Fellow
Dhwani Desai is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Before joining the IMC program, she worked for over three years in consumer insights and brand consulting across southeast Asia. Desai is obsessed with consumer-centricity and enjoys helping brands drive growth by unlocking cultural and consumer truths. She thrives on the challenge of problem solving. Through the Spiegel Research Center fellowship, she is excited to uncover the tie between the ‘why’ (insight) and the ‘what’ (data) to drive behavioral change. She holds a bachelor’s degree in Business and Marketing from National University of Singapore.
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Nagore Mieres Redondo

Spiegel Fellow
Nagore Mieres Redondo is a Spiegel Research Center fellow and a full-time student in the Integrated Marketing Communications program at Medill. After graduating with a bachelor’s degree in business administration, she joined the insights department of IPG Mediabrands. This experience, combined with her later switch to the strategy team, allowed her to develop a strategic and data-driven perspective to marketing research. Mieres Redondo has been awarded several awards including a Young Lion from the Cannes Lions International Festival of Creativity for two years in a row. In 2016 she won the silver medal for an education project for the United Nations. She is passionate, curious and strongly believes that understanding consumers is a first essential step in any marketing decision.
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Tianhong “Stella” Chu

Spiegel Fellow
Tianhong “Stella” Chu is a Spiegel Research Center Fellow and a full-time student in the Medill Integrated Marketing Communications Program. Prior to coming to Medill, Chu spent two years working as a marketing analyst for Beam Suntory Japan, where she gained experience with e-commerce marketing. She is passionate about data analytics and looks forward to growing her career as a marketing analyst. She holds a bachelor’s degree in Japanese from Peking University.
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Sheryl Zheng

Spiegel Fellow
Sheryl Zheng is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She is particularly interested in marketing analytics, as it combines the quantitative aspects that are intuitive to her as an undergrad finance major and the creative and human aspects she loves in the field of marketing. It is from her previous internships in marketing that she discovered her passion for both marketing and research. Zheng is fascinated by both the art and science of marketing and eager to put her skills to the test.
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John Pietrowicz

Spiegel Fellow
John Pietrowicz is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. During his undergraduate years at the University of Notre Dame, Pietrowicz held internships in marketing management and data science. He looks forward to applying his skills in the increasingly data-driven marketing landscape.
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Bo Fu

Spiegel Fellow
Bo Fu is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Ever since she gained exposure to targeted ads on social media during an internship, she found her true passion for marketing analytics. She has some hands-on experience in processing real-world data, and she is excited about treating marketing in a measurable way. She holds a bachelor’s degree in marketing from Peking University in China.
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Sean Hong

Spiegel Fellow
Sean Hong is a Spiegel Research Center fellow and a full-time student in the Integrated Marketing Communications program, focusing on marketing analytics. From a journalism student to news editor to brand communications manager in the luxury industry, Hong has been a professional storyteller for the past six years. With a background in the creative side of marketing industry, he believes that data is as compelling as words when brands communicate to the audiences and is vital for making marketing strategies. He graduated magna cum laude from Northwestern University’s Medill School of Journalism in 2015.
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Alexandria Dunson

Spiegel Fellow
Alexandria Dunson is a Spiegel Research Center fellow and an online student in the Medill Integrated Marketing Communications program. Since 2012, Dunson has held various positions in brand strategy, product management, and CRM across various industries. While the roles were different in responsibilities, they were all immensely focused on optimizing the customer journey. She possesses natural curiosity and passion for data-driven marketing and business strategy. Dunson holds a bachelor’s degree in advertising from DePaul University.
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Rhett Morici

Spiegel Fellow
Rhett is a Spiegel Research Center fellow and a part-time student in the Medill Integrated Marketing Communications program. During the day, Morici works as content marketing lead for a financial services company. He is passionate about analytics and excited to apply and develop his skills further to develop marketing strategies. He holds a bachelor’s degree in English from Calvin College.
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Roxann Holliday

Spiegel Fellow
Roxann Holliday is an online student in the Medill Integrated Marketing Communications . She currently works in higher education at a small liberal arts college in central Nebraska. Before making the move to academia, Holliday worked at Union Pacific Railroad in the marketing department as a Market Analyst and Account Representative. She holds two degrees from the University of Nebraska - Lincoln: a bachelor's degree in business and marketing and an MBA. Holliday enjoys working with data, searching for clues and discovering insights for better decision-making.
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Tricia Wilkerson

Spiegel Fellow
Tricia Wilkerson is a Spiegel Research Center fellow and an online student in the Medill Integrated Marketing Communications program. Throughout her professional career, she has focused on marketing strategy and communications for healthcare, technology, and public affairs firms and has extensive experience in B2B marketing. She holds a bachelor's degree in English and Journalism from Baylor University.
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Crystal Johnson

Spiegel Fellow
Crystal currently works as a research manager at Northwestern University. She has worked in health disparities research for ten years investigating the health needs of youth and young adults, who are part of the traditionally underserved populations such as racial/ethnic minorities, low-income persons and incarcerated populations. Prior to entering the Medill IMC part-time program, she earned a MA in Forensic Psychology. She began her career working for the Department of Psychiatry and Behavioral Sciences at Northwestern University, which investigated the health & legal disparities among the young adult incarcerated population. She is looking forward to continuing her research journey into the marketing sector.
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Rushil Mohan

Spiegel Fellow
Rushil Mohan is a full-time Integrated Marketing Communications student and Spiegel Research Fellow. He is passionate about consumer-centric innovation and brand development, and aims to work in brand management after graduation. Prior to joining the IMC program, Mohan was working with Fortune 500 companies at a brand consulting agency, and also spent time in Sony Pictures’ Research and Insights team. He has lived in 5 countries in the past decade and provides a global and multicultural perspective through his contributions. Mohan has a bachelor’s degree in economics and political science from Northwestern University.
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Headshot of Shuqiong Lydia Zhao

Shuqiong Lydia Zhao

Spiegel Fellow
Lydia Zhao is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She majored in finance during her undergraduate study at Fudan University. After graduation, Zhao worked as a financial analyst in Procter and Gamble for two years. She has great passion about the application of statistical learning in the marketing context.
Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Wei-Lin Wang
Research Associate
Khadija Ali Vakeel
Post-doctoral Fellow
Yasaman Kamyab
Post-doctoral Fellow
Mototaka Sakashita
Associate Professor, Keio University
Morana Fuduric
Assistant Professor, University of Zagreb
Ozge Surer
Ph.D. Student
Rebecca Wang
Assistant Professor, Lehigh University
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Assistant Professor, University of Southern California
Ewa Maslowska
Assistant Professor, University of Amsterdam
Paul M. Rand
Board of Advisers
Karin Giffney
Board of Advisers
Nick Beil
Board of Advisers
Jim Lecinski
Board of Advisers
Jonathan Copulsky
Board of Advisers
Sonam Rateria
Impact Marketing Team
Katherine Khorey
Impact Marketing Team
Kalli Ricka Wolf
Impact Marketing Team
Komal Ashfaq
Impact Marketing Team
Missy Hong
Impact Marketing Team
Jo Ladzinski
Impact Marketing Team
Andrea Napoli
Impact Marketing Team
Priya Ramanathan
Impact Marketing Team
Runzhe Cen
Spiegel Fellow
Jianran "Jesse" Zeng
Spiegel Fellow
Yiling Feng
Spiegel Fellow
Katherine More
Spiegel Fellow
Aneesha Subramaniam
Spiegel Fellow
Ashley Tomzik
Spiegel Fellow
Kaitlyn Yan
Spiegel Fellow
Yun Deng
Spiegel Fellow
Yiran Xia
Spiegel Fellow
Nick Sotolongo
Spiegel Fellow
Chirag Shankaraswamy
Spiegel Fellow
Nandita Vaidyanathan
Spiegel Fellow
Di (Diana) Yang
Spiegel Fellow
Allen
Spiegel Fellow
Karen Wang
Spiegel Fellow
Abby MacKenzie Rudd
Impact Marketing Team
Isha Deodhar
Impact Marketing Team
Jaeyeon Choi
Impact Marketing Team
Yijie Lu
Impact Marketing Team
Natasha Smith
Spiegel Fellow
Yuchen Luo
Spiegel Fellow
Allen Zhou
Spiegel Fellow
Shawn (Xianghng) Ma
Spiegel Fellow
Vera Zhang
Spiegel Fellow
Maxine (Yinyaw) Yu
Spiegel Fellow
Ruben Bravo
Spiegel Fellow
Smriti Khanna
Spiegel Fellow
Morgan Katherine Ho
Impact Marketing Team
Chinye Amanda Osamusali
Impact Marketing Team
Sean Dew
Impact Marketing Team
Ridhima Nagalia
Impact Marketing Team
Rachel Walker
Impact Marketing Team
Yujie Xiao
Impact Marketing Team
Beiyuan Zhang
Impact Marketing Team
Alex Chudler
Spiegel Fellow
Dhwani Desai
Spiegel Fellow
Nagore Mieres Redondo
Spiegel Fellow
Sheryl Zheng
Spiegel Fellow
John Pietrowicz
Spiegel Fellow
Bo Fu
Spiegel Fellow
Sean Hong
Spiegel Fellow
Alexandria Dunson
Spiegel Fellow
Rhett Morici
Spiegel Fellow
Roxann Holliday
Spiegel Fellow
Tricia Wilkerson
Spiegel Fellow
Crystal Johnson
Spiegel Fellow
Rushil Mohan
Spiegel Fellow
Shuqiong Lydia Zhao
Spiegel Fellow