Current Research Team

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Headshot of Tom Collinger

Tom Collinger

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Headshot of Katie Smith

Katie Smith

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Wei-Lin Wang

Wei-Lin Wang

Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.

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Headshot of Khadija Ali Vakeel

Khadija Ali Vakeel

Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.


Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.


Email

khadija@northwestern.edu

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Headshot of Yasaman Kamyab

Yasaman Kamyab

Yasaman Kamyab is a post-doctoral fellow at the Medill IMC Spiegel Digital & Database Research Center. She received her Ph.D. in Computer Science from University of North Carolina at Charlotte. Her dissertation is on agent-based computational economics models with emphasis on herding behavior. She has also studied the effects of traders’ behavioral characteristics on the emergent properties of financial markets. Her research interests include complex adaptive systems, consumer engagement and behavior, consumers’ experience with media and business intelligence.

Email
yasaman.kamyab@northwestern.edu
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Headshot of Mototaka Sakashita

Mototaka Sakashita

Mototaka Sakashita is an associate professor of Marketing at Keio University, and a research affiliate of the Spiegel Digital & Database Research Center. He obtained his Ph.D. from Kobe University in 2004, and has worked at Sophia University as an assistant professor for three years. He has been a faculty member at Keio University since 2007.

His research interests include consumer behavior (such as information acquisition, repeat purchase, and interpersonal influence), retail management (such as omnichannel integration and retail branding), brand management (such as brand building and brand extension), and integrated marketing communications (such as online and mobile advertising). While he has worked on qualitative research projects, his research approach generally involves the use of quantitative econometric and psychological experiments.
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Headshot of Morana Fuduric

Morana Fuduric

Morana Fuduric is a research affiliate at the Medill IMC Spiegel Digital and Database Research Center and an assistant professor in the marketing department, Faculty of Economics & Business, University of Zagreb, Croatia. She earned her Ph.D. in communication sciences at the Universita della Svizzera italiana in Lugano, Switzerland. Her thesis is on relationship building in social media, with emphasis on the development of a new measurement scale for relationship orientation in social media from a company perspective.
Her research interests center around advertising, integrated marketing communications, digital media, and marketing strategy. More recently, she has been investigating media consumption, engagement, social media and technological disruption. She has published her work in Business Horizons and Corporate Social Responsibility and Environmental Management.
Before starting her academic career, Morana gained experience in the media and advertising industry where she worked in IMAGO advertising agency and Core media – a TV production company and has an undergraduate degree in marketing.

Email
mfuduric@efzg.hr
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Headshot of Ozge Surer

Ozge Surer

Ozge Surer is a Ph.D. student in the Industrial Engineering and Management Science Department at Northwestern University. She has a bachelor’s degree from Istanbul Technical University and a master of science degree from Bogazici University. She is currently conducting research in statistics. Her main research interests lie in the fields of data mining and recommender systems. In particular, she is studying the problem of discovering a group structure from the data and integrating it into predictive models.

Email
ozgesurer2019@u.northwestern.edu
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Headshot of Rebecca Wang

Rebecca Wang

Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.

A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.

Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.


Email

rwang@lehigh.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Su Jung Kim is a research affiliate at the Spiegel Research Center and an Assistant Professor at the University of Southern California. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.


Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.


Email

sjkim@iastate.edu

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Headshot of Ewa Maslowska

Ewa Maslowska

Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.

Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

E.H.Maslowska@uva.nl

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Headshot of Sean Dew

Sean Dew

Sean Dew is an IMC student specializing his study in brand planning and strategy. He is dedicated to becoming a profound and disruptive marketer, believing that human insight and creativity are the seeds of impactful marketing. He has a background in sales, real estate asset management and branding, and commercial talent representation. His favorite quote is by David Olgilvy who said, “If you can’t advertise yourself, what hope do you have of advertising anything else."
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Headshot of Ridhima Nagalia

Ridhima Nagalia

Ridhima Nagalia is a full-time student in the Medill Integrated Marketing Communications program. Prior to joining Medill, Ridhima worked for four years in marketing and communications in various roles on the brand and agency side. Her career also includes a stint as an entrepreneur running her own digital marketing agency in New Delhi. She is a mathematics major from University of Delhi and also has a post graduate degree in fashion. After graduation, Ridhima hopes to pursue opportunities in marketing analytics and work in the technology field.

 

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Headshot of Rachel Walker

Rachel Walker

Rachel Walker is the editor of the Spiegel Research Center's Impact Marketing Team. Prior to entering the Medill IMC program full-time, she earned a BA in English and an MS in publishing while building a career in media, sales, and account management. She has worked for both B2B and B2C organizations including the Atlantic, Plate Magazine, and the American Marketing Association. Her undergraduate internship was in catalog circulation, not unlike the historic roots of the Spiegel Company Catalog. She is passionate about the concept of engagement and is interested in moving into brand strategy or strategic communications in the future.
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Headshot of Yujie Xiao

Yujie Xiao

Yujie Xiao graduated from Wuhan University in China. She majored in advertising, which exposed her to many different cultures. Xiao’s work experience has been related to social media and marketing, having volunteered at a social enterprise for a year and then working as social media intern at China’s biggest bike sharing start-up. She has developed a strong interest in trends and, in her spare time, she enjoys photography, traveling, crafting and visiting museums and theaters. She is looking forward to making friends and developing her digital marketing skills through Medill's IMC program.
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Headshot of Beiyuan Zhang

Beiyuan Zhang

Beiyuan Zhang is a member of the Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. As an undergraduate student, she majored in radio and television before joining Medill, and is an experienced creative planner and designer who did internships for Dentsu and Burson-Marsteller. Zhang is purusing the area of content marketing, and she will be looking for opportunities in the technology and entertainment industry after graduation.
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Headshot of Alex Chudler

Alex Chudler

Alexandra "Alex" Chudler is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She holds a B.S. in Journalism from Northwestern University. Chudler has three years of work experience in account/project management at a small pharmaceutical communications company, where she also managed the company website and social media. She is inspired by the intersection between informative data and captivating storytelling, and is excited to explore how current marketing analytics can have real-world implications.
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Headshot of Dhwani Desai

Dhwani Desai

Dhwani Desai is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Before joining the IMC program, she worked for over three years in consumer insights and brand consulting across southeast Asia. Desai is obsessed with consumer-centricity and enjoys helping brands drive growth by unlocking cultural and consumer truths. She thrives on the challenge of problem solving. Through the Spiegel Research Center fellowship, she is excited to uncover the tie between the ‘why’ (insight) and the ‘what’ (data) to drive behavioral change. She holds a bachelor’s degree in Business and Marketing from National University of Singapore.
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Headshot of Tianhong “Stella” Chu

Tianhong “Stella” Chu

Tianhong “Stella” Chu is a Spiegel Research Center Fellow and a full-time student in the Medill Integrated Marketing Communications Program. Prior to coming to Medill, Chu spent two years working as a marketing analyst for Beam Suntory Japan, where she gained experience with e-commerce marketing. She is passionate about data analytics and looks forward to growing her career as a marketing analyst. She holds a bachelor’s degree in Japanese from Peking University.
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Headshot of John Pietrowicz

John Pietrowicz

John Pietrowicz is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. During his undergraduate years at the University of Notre Dame, Pietrowicz held internships in marketing management and data science. He looks forward to applying his skills in the increasingly data-driven marketing landscape.
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Headshot of Bo Fu

Bo Fu

Bo Fu is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Ever since she gained exposure to targeted ads on social media during an internship, she found her true passion for marketing analytics. She has some hands-on experience in processing real-world data, and she is excited about treating marketing in a measurable way. She holds a bachelor’s degree in marketing from Peking University in China.
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Headshot of Sean Hong

Sean Hong

Sean Hong is a Spiegel Research Center fellow and a full-time student in the Integrated Marketing Communications program, focusing on marketing analytics. From a journalism student to news editor to brand communications manager in the luxury industry, Hong has been a professional storyteller for the past six years. With a background in the creative side of marketing industry, he believes that data is as compelling as words when brands communicate to the audiences and is vital for making marketing strategies. He graduated magna cum laude from Northwestern University’s Medill School of Journalism in 2015.
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Headshot of Rhett Morici

Rhett Morici

Rhett is a Spiegel Research Center fellow and a part-time student in the Medill Integrated Marketing Communications program. During the day, Morici works as content marketing lead for a financial services company. He is passionate about analytics and excited to apply and develop his skills further to develop marketing strategies. He holds a bachelor’s degree in English from Calvin College.
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Headshot of Roxann Holliday

Roxann Holliday

Roxann Holliday is an online student in the Medill Integrated Marketing Communications . She currently works in higher education at a small liberal arts college in central Nebraska. Before making the move to academia, Holliday worked at Union Pacific Railroad in the marketing department as a Market Analyst and Account Representative. She holds two degrees from the University of Nebraska - Lincoln: a bachelor's degree in business and marketing and an MBA. Holliday enjoys working with data, searching for clues and discovering insights for better decision-making.
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Headshot of Tricia Wilkerson

Tricia Wilkerson

Tricia Wilkerson is a Spiegel Research Center fellow and an online student in the Medill Integrated Marketing Communications program. Throughout her professional career, she has focused on marketing strategy and communications for healthcare, technology, and public affairs firms and has extensive experience in B2B marketing. She holds a bachelor's degree in English and Journalism from Baylor University.
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Headshot of Rushil Mohan

Rushil Mohan

Rushil Mohan is a full-time Integrated Marketing Communications student and Spiegel Research Fellow. He is passionate about consumer-centric innovation and brand development, and aims to work in brand management after graduation. Prior to joining the IMC program, Mohan was working with Fortune 500 companies at a brand consulting agency, and also spent time in Sony Pictures’ Research and Insights team. He has lived in 5 countries in the past decade and provides a global and multicultural perspective through his contributions. Mohan has a bachelor’s degree in economics and political science from Northwestern University.
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Headshot of Shuqiong Lydia Zhao

Shuqiong Lydia Zhao

Lydia Zhao is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She majored in finance during her undergraduate study at Fudan University. After graduation, Zhao worked as a financial analyst in Procter and Gamble for two years. She has great passion about the application of statistical learning in the marketing context.
Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Wei-Lin Wang
Research Associate
Khadija Ali Vakeel
Post-doctoral Fellow
Yasaman Kamyab
Post-doctoral Fellow
Mototaka Sakashita
Associate Professor, Keio University
Morana Fuduric
Assistant Professor, University of Zagreb
Ozge Surer
Ph.D. Student
Rebecca Wang
Assistant Professor, Lehigh University
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Assistant Professor, University of Southern California
Ewa Maslowska
Assistant Professor, University of Amsterdam
Sean Dew
Impact Marketing Team
Ridhima Nagalia
Impact Marketing Team
Rachel Walker
Impact Marketing Team
Yujie Xiao
Impact Marketing Team
Beiyuan Zhang
Impact Marketing Team