Current Research Team

CLOSE
Headshot of Sean Dew

Sean Dew

Sean Dew is an IMC student specializing his study in brand planning and strategy. He is dedicated to becoming a profound and disruptive marketer, believing that human insight and creativity are the seeds of impactful marketing. He has a background in sales, real estate asset management and branding, and commercial talent representation. His favorite quote is by David Olgilvy who said, “If you can’t advertise yourself, what hope do you have of advertising anything else."
CLOSE
Headshot of Ridhima Nagalia

Ridhima Nagalia

Ridhima Nagalia is a full-time student in the Medill Integrated Marketing Communications program. Prior to joining Medill, Ridhima worked for four years in marketing and communications in various roles on the brand and agency side. Her career also includes a stint as an entrepreneur running her own digital marketing agency in New Delhi. She is a mathematics major from University of Delhi and also has a post graduate degree in fashion. After graduation, Ridhima hopes to pursue opportunities in marketing analytics and work in the technology field.

 

CLOSE
Headshot of Rachel Walker

Rachel Walker

Rachel Walker is the editor of the Spiegel Research Center's Impact Marketing Team. Prior to entering the Medill IMC program full-time, she earned a BA in English and an MS in publishing while building a career in media, sales, and account management. She has worked for both B2B and B2C organizations including the Atlantic, Plate Magazine, and the American Marketing Association. Her undergraduate internship was in catalog circulation, not unlike the historic roots of the Spiegel Company Catalog. She is passionate about the concept of engagement and is interested in moving into brand strategy or strategic communications in the future.
CLOSE
Headshot of Yujie Xiao

Yujie Xiao

Yujie Xiao graduated from Wuhan University in China. She majored in advertising, which exposed her to many different cultures. Xiao’s work experience has been related to social media and marketing, having volunteered at a social enterprise for a year and then working as social media intern at China’s biggest bike sharing start-up. She has developed a strong interest in trends and, in her spare time, she enjoys photography, traveling, crafting and visiting museums and theaters. She is looking forward to making friends and developing her digital marketing skills through Medill's IMC program.
CLOSE
Headshot of Beiyuan Zhang

Beiyuan Zhang

Beiyuan Zhang is a member of the Spiegel Research Center Impact Marketing Team and a full-time graduate student in the Medill Integrated Marketing Communications program. As an undergraduate student, she majored in radio and television before joining Medill, and is an experienced creative planner and designer who did internships for Dentsu and Burson-Marsteller. Zhang is purusing the area of content marketing, and she will be looking for opportunities in the technology and entertainment industry after graduation.
CLOSE
Headshot of Alex Chudler

Alex Chudler

Alexandra "Alex" Chudler is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She holds a B.S. in Journalism from Northwestern University. Chudler has three years of work experience in account/project management at a small pharmaceutical communications company, where she also managed the company website and social media. She is inspired by the intersection between informative data and captivating storytelling, and is excited to explore how current marketing analytics can have real-world implications.
CLOSE
Headshot of Dhwani Desai

Dhwani Desai

Dhwani Desai is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Before joining the IMC program, she worked for over three years in consumer insights and brand consulting across southeast Asia. Desai is obsessed with consumer-centricity and enjoys helping brands drive growth by unlocking cultural and consumer truths. She thrives on the challenge of problem solving. Through the Spiegel Research Center fellowship, she is excited to uncover the tie between the ‘why’ (insight) and the ‘what’ (data) to drive behavioral change. She holds a bachelor’s degree in Business and Marketing from National University of Singapore.
CLOSE
Headshot of Nagore Mieres Redondo

Nagore Mieres Redondo

Nagore Mieres Redondo is a Spiegel Research Center fellow and a full-time student in the Integrated Marketing Communications program at Medill. After graduating with a bachelor’s degree in business administration, she joined the insights department of IPG Mediabrands. This experience, combined with her later switch to the strategy team, allowed her to develop a strategic and data-driven perspective to marketing research. Mieres Redondo has been awarded several awards including a Young Lion from the Cannes Lions International Festival of Creativity for two years in a row. In 2016 she won the silver medal for an education project for the United Nations. She is passionate, curious and strongly believes that understanding consumers is a first essential step in any marketing decision.
CLOSE
Headshot of Tianhong “Stella” Chu

Tianhong “Stella” Chu

Tianhong “Stella” Chu is a Spiegel Research Center Fellow and a full-time student in the Medill Integrated Marketing Communications Program. Prior to coming to Medill, Chu spent two years working as a marketing analyst for Beam Suntory Japan, where she gained experience with e-commerce marketing. She is passionate about data analytics and looks forward to growing her career as a marketing analyst. She holds a bachelor’s degree in Japanese from Peking University.
CLOSE
Headshot of Sheryl Zheng

Sheryl Zheng

Sheryl Zheng is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She is particularly interested in marketing analytics, as it combines the quantitative aspects that are intuitive to her as an undergrad finance major and the creative and human aspects she loves in the field of marketing. It is from her previous internships in marketing that she discovered her passion for both marketing and research. Zheng is fascinated by both the art and science of marketing and eager to put her skills to the test.
CLOSE
Headshot of John Pietrowicz

John Pietrowicz

John Pietrowicz is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. During his undergraduate years at the University of Notre Dame, Pietrowicz held internships in marketing management and data science. He looks forward to applying his skills in the increasingly data-driven marketing landscape.
CLOSE
Headshot of Bo Fu

Bo Fu

Bo Fu is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Ever since she gained exposure to targeted ads on social media during an internship, she found her true passion for marketing analytics. She has some hands-on experience in processing real-world data, and she is excited about treating marketing in a measurable way. She holds a bachelor’s degree in marketing from Peking University in China.
CLOSE
Headshot of Sean Hong

Sean Hong

Sean Hong is a Spiegel Research Center fellow and a full-time student in the Integrated Marketing Communications program, focusing on marketing analytics. From a journalism student to news editor to brand communications manager in the luxury industry, Hong has been a professional storyteller for the past six years. With a background in the creative side of marketing industry, he believes that data is as compelling as words when brands communicate to the audiences and is vital for making marketing strategies. He graduated magna cum laude from Northwestern University’s Medill School of Journalism in 2015.
CLOSE
Headshot of Alexandria Dunson

Alexandria Dunson

Alexandria Dunson is a Spiegel Research Center fellow and an online student in the Medill Integrated Marketing Communications program. Since 2012, Dunson has held various positions in brand strategy, product management, and CRM across various industries. While the roles were different in responsibilities, they were all immensely focused on optimizing the customer journey. She possesses natural curiosity and passion for data-driven marketing and business strategy. Dunson holds a bachelor’s degree in advertising from DePaul University.
CLOSE
Headshot of Rhett Morici

Rhett Morici

Rhett is a Spiegel Research Center fellow and a part-time student in the Medill Integrated Marketing Communications program. During the day, Morici works as content marketing lead for a financial services company. He is passionate about analytics and excited to apply and develop his skills further to develop marketing strategies. He holds a bachelor’s degree in English from Calvin College.
CLOSE
Headshot of Roxann Holliday

Roxann Holliday

Roxann Holliday is an online student in the Medill Integrated Marketing Communications . She currently works in higher education at a small liberal arts college in central Nebraska. Before making the move to academia, Holliday worked at Union Pacific Railroad in the marketing department as a Market Analyst and Account Representative. She holds two degrees from the University of Nebraska - Lincoln: a bachelor's degree in business and marketing and an MBA. Holliday enjoys working with data, searching for clues and discovering insights for better decision-making.
CLOSE
Headshot of Tricia Wilkerson

Tricia Wilkerson

Tricia Wilkerson is a Spiegel Research Center fellow and an online student in the Medill Integrated Marketing Communications program. Throughout her professional career, she has focused on marketing strategy and communications for healthcare, technology, and public affairs firms and has extensive experience in B2B marketing. She holds a bachelor's degree in English and Journalism from Baylor University.
CLOSE
Headshot of Crystal Johnson

Crystal Johnson

Crystal currently works as a research manager at Northwestern University. She has worked in health disparities research for ten years investigating the health needs of youth and young adults, who are part of the traditionally underserved populations such as racial/ethnic minorities, low-income persons and incarcerated populations. Prior to entering the Medill IMC part-time program, she earned a MA in Forensic Psychology. She began her career working for the Department of Psychiatry and Behavioral Sciences at Northwestern University, which investigated the health & legal disparities among the young adult incarcerated population. She is looking forward to continuing her research journey into the marketing sector.
CLOSE
Headshot of Rushil Mohan

Rushil Mohan

Rushil Mohan is a full-time Integrated Marketing Communications student and Spiegel Research Fellow. He is passionate about consumer-centric innovation and brand development, and aims to work in brand management after graduation. Prior to joining the IMC program, Mohan was working with Fortune 500 companies at a brand consulting agency, and also spent time in Sony Pictures’ Research and Insights team. He has lived in 5 countries in the past decade and provides a global and multicultural perspective through his contributions. Mohan has a bachelor’s degree in economics and political science from Northwestern University.
CLOSE
Headshot of Shuqiong Lydia Zhao

Shuqiong Lydia Zhao

Lydia Zhao is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She majored in finance during her undergraduate study at Fudan University. After graduation, Zhao worked as a financial analyst in Procter and Gamble for two years. She has great passion about the application of statistical learning in the marketing context.
Sean Dew
Impact Marketing Team
Ridhima Nagalia
Impact Marketing Team
Rachel Walker
Impact Marketing Team
Yujie Xiao
Impact Marketing Team