Publications & Presentations

JOURNAL PUBLICATIONS

*Full papers available upon request

Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The Customer Engagement Ecosystem. Journal of Marketing Management. 32:5-6, 469-501 [Abstract]

Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Brand Marketing, Big Data and Social Innovation as Future Research Directions for Engagement. Journal of Marketing Management. 32:5-6, 579-585 [Abstract]

Calder, B., Isaac, M.S., and Malthouse, E.C. (2016), Capturing Consumer Experiences: A Context Specific Approach to Measuring Engagement, Journal of Advertising Research, 56 (1). [Abstract]

Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2015). “Understanding a Fury in Your Words”: The Effects of Posting and Viewing Electronic Negative Word-of-Mouth on Purchase Behaviors. Computers in Human Behavior, 54, 511-521. [Abstract]

Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2015). The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior. Journal of Interactive Marketing, 31, 28-41. [Abstract]

Keiningham, T.L., Cooil, B., Malthouse. E.D., Aksoy, L., De Keyser, A., Larivière, B. (2015), Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet. Journal of Service Management, 26(1), 2-43. [Abstract]

Wang, R, Malthouse, E.C., Krishnamurthi, L. (2015). On the Go: How Mobile Shopping Affects Customer Purchase Behavior. Journal of Retailing, 91(2), 217-234. [Abstract]

Jain, V. Takayanagi, M. and Malthouse, E.C. (2014), Effects of Show Windows on Female Consumers' Shopping Behaviour, Journal of Consumer Marketing, 31(5), 380-390. [Abstract]

BOOK CHAPTERS

Malthouse, Calder and Vandenbosch (2016), Creating Brand Engagement on Digital, Social and Mobile Media, in Customer Engagement: Contemporary Issues and Challenges. Edited by Brodie, Hollebeek and Conduit. Roudledge, pp 79-95.

Wang, Kim and Malthouse (2016), Branded Apps and Mobile Platforms as New Tools for Advertising, The New Advertising: Branding, Content and Consumer Relationships in the Data-driven Social Media Era, edited by Ruth Brown, Valerie Jones and Bryan Ming Wang, Praeger, Santa Barbara, CA.

ACADEMIC PRESENTATIONS

Kim, S., Maslowska, E., & Malthouse, E. (July 21-14, 2016). This Must Be Good Because Everyone Says So! An Empirical Analysis of the Effect of Online Product Reviews on Purchase Behavior. Paper accepted for presentation at the Global Marketing Conference, Hong Kong.

Kim, S. (June 9-13, 2016). Rate the Rating: An Empirical Analysis of Factors That Influence the Perception of Review Helpfulness. Paper accepted for presentation at the Annual Conference of the International Communication Association, Fukuoka, Japan.

Kim, S. (2016). From Bombard and Pay to Provide and Play: Defining and Teaching the New Advertising. Panel discussion at the American Academy of Advertising Annual Conference, Seattle, WA.

Maslowska, E., Malthouse, E.C., Collinger, (2016, February). The Consumer Engagement Ecosystem. Paper presented at the AMA 2016 Winter Marketing Academic Conference, Las Vegas, Nevada.

Viswanathan, V., Maslowska, E., & Malthouse, (2016, February). The Impact of Overages on Customer-Firm Relationships. Paper presented at the AMA 2016 Winter Marketing Academic Conference, Las Vegas, Nevada.

Maslowska, E., Malthouse, E.C., Collinger, T. (2015, July). Revisiting the Customer Engagement Ecosystem. Paper presented at the Icoria 2015 Conference, London.

Maslowska, E., Malthouse, E.C., Collinger, T. (2015, July). Revisiting the Customer Engagement Ecosystem. Paper presented at the Icoria 2015 Conference, London.

Maslowska, E., Malthouse, E.C., Bernritter, S.F. (2015, July). “Too Good To Be True:” Examining the Role of Reviews’ Features in Probability to Buy. Paper presented at the Icoria 2015 Conference, London.

Viswanathan, V., Maslowska, E., & Malthouse, E.C. (2015, July). The Impact of Overages on Customer-Firm Relationships. Paper presented at the Icoria 2015 Conference, London.

Malthouse, E., Maslowska, E., & Viswanathan, V. (2015, July). Abolish Overages Now? Consumers’ Behavior in Response to Internet Overage Fees. Paper presented at the 24th annual Frontiers in Service Conference, San Jose, California.

Viswanathan, V. (2015, June). Status Dynamics in Hierarchical Loyalty Programs, Theory & Practice in Marketing. Paper presented at the Theory and Practice in Marketing Conference Atlanta, Georgia.

Viswanathan, V., Hollebeek, L., Malthouse, E.C., Kim, S.J. Xie, W. (2015, May). Mobile Media and Customer Engagement. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). The Effect of Overages on Different Consumer Segments, European Marketing Academy, Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Status Dynamics in Hierarchical Loyalty Programs. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). The Characteristics and Information Search Behavior of Opinion Leaders and Opinion Seekers. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Mobile Media and Customer Engagement. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Information Search on a Brand Website by Opinion Leaders and Seekers. Paper presented at the ICA Annual Conference, Puerto Rico.

Maslowska, E., Viswanathan, V., & Malthouse, E.C. (2015, May). The Effects of Overages on Different Consumer Segments. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2014, June). The Effect of Social Influence on the Speed of Adoption of B2B Loyalty Programs. Paper presented at the EMAC 2014 Conference Valencia, Spain.

Viswanathan, V., Kim, S.J, & Malthouse, E.C. (2014, May). Mobile Media and Dynamic Consumer Engagement. Paper presented at the ICORIA 2014 Conference, Amsterdam.

PRACTITIONER PRESENTATIONS

Shankaraswamy, C., Sui, C., Vaidyanathan, N. Wang, K., Yang, D. (2015, May) The Influence of Customer Reviews on Purchase Behavior. Spiegel Research Center fellows presentation at PowerReviews Client Summit. Chicago. [Summary]

Collinger, T. (2015, May) The Future of Media. Presentation at The Internet and Television Expo. Chicago. [Slides and Recording]

Collinger, T., Malthouse, E.C. (2015, September) From Reviews to Revenue: How Ratings and Reviews Influence Sales. Webinar in partnership with PowerReviews. Chicago. [Recording]

Collinger, T. (2013, December) Social Media that Drives Financial Impact. Keynote presentation at SocialMedia.Org Brands Only Summit. Orlando, Florida. [Video]

Malthouse, E.C., Kim, S.J. (2013, September) Understanding a Fury in Your Words. Presentation at Social Media Week, Chicago. [Video]