Publications & Presentations

JOURNAL PUBLICATIONS AND BOOKS

*Full papers available upon request

ENGAGEMENT

Malthouse, E.C. and Calder, B. (2017), From Advertising to Engagement, Handbook of Communication Engagement. Edited by Kim Johnson and Maureen Taylor Wiley.

Schultz, D. and Malthouse, E.C. (2017), Interactivity, Marketing Communication and Emerging Markets: A Way Forward. Journal of Current Issues & Research in Advertising, 38(1), 17-30. [Abstract]

Calder, B., Isaac, M.S., and Malthouse, E.C. (2016), Capturing Consumer Experiences: A Context Specific Approach to Measuring Engagement, Journal of Advertising Research, 56 (1). Best paper 2016 [Abstract]

Calder, B., Malthouse, E.C., and Maslowska, E. (2016), Commentary on the Special Issue: Brand Marketing, Big Data and Social Innovation as Future of Research Directions for Engagement, Journal of Marketing Management, 32(5-6), 579-585. [Commentary]

Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Brand Marketing, Big Data and Social Innovation as Future Research Directions for Engagement. Journal of Marketing Management. 32(5-6). 579-585 [Abstract]

Malthouse, E.C., Calder, B., and Vandenbosch, M. (2016), Creating Brand Engagement on Digital, Social and Mobile Media. Customer Engagement: Contemporary Issues and Challenges. Edited by Brodie, Hollebeek and Conduit. Roudledge, pp 79-95.

Malthouse, E. C., Calder, B. J., Kim, S. J., and Vandenbosch, M. (2016), Evidence that User-Generated Content that Produces Engagement Increases Purchase Behaviours. Journal of Marketing Management, 32(5-6), 427-444. [Abstract]

Maslowska, E., Malthouse, E. C., and Collinger, T. (2016), The Customer Engagement Ecosystem. Journal of Marketing Management, 32(5-6), 469-501. [Abstract]

Keiningham, T.L., Cooil, B., Malthouse. E.D., Aksoy, L., De Keyser, A., Larivière, B. (2015), Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet. Journal of Service Management, 26(1), 2-43. [Abstract]

Jain, V. Takayanagi, M. and Malthouse, E.C. (2014), Effects of Show Windows on Female Consumers' Shopping Behaviour. Journal of Consumer Marketing, 31(5), 380-390. [Abstract]

Malthouse, E., Vandenbosch, M., & Kim, S. (2013). Social Media Engagement that Drives Purchase Behavior. Advances in Advertising Research, Volume IV.

WORD OF MOUTH/REVIEWS

Askalidis, Y., S.J. Kim and E.C. Malthouse (2017), Understanding and Overcoming Biases in Customer Reviews. Decision Support Systems. 97 (May 2017), 23-30 [Abstract].

Maslowska, E., Malthouse, E.C., and Bernritter, S. (2017), Too Good to be True: The Role of Online Reviews' Features in Probability to Buy, International Journal of Advertising, 36(1) 142-163. [Abstract]

Askalidis, G.,and Malthouse, E. C. (2016). The Value of Online Customer Reviews. RecSys 2016 - Proceedings of the 10th ACM Conference on Recommender Systems, 155-158. Association for Computing Machinery, Inc. [Abstract]

Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2016), “Understanding a Fury in Your Words”: The Effects of Posting and Viewing Electronic Negative Word-of-Mouth on Purchase Behaviors. Computers in Human Behavior, 54, 511-521. [Abstract]

Kim, S., Wang, R., and Malthouse, E. (2016). The Effects of Online Negative Word-of-Mouth: An Empirical Etudy. In Let’s Get Engaged! Crossing The Threshold of Marketing’s Engagement Era. Edited by Michael W. Obal, Krey, N., & Bushardt, C. Springer International Publishing.

Kim, S., Wang, R., and Malthouse, E. (2014). The Good and the Bad of Negative Word-of-Mouth: An Empirical Investigation into the Effect of Online Messages. Advances in Advertising Research, Volume V.

Kim, S., Wang, R., and Malthouse, E. (2013). How Negative is Negative Word-of-Mouth? The Effects of Posting and Viewing Electronic Negative Word-of-Mouth on Customer Purchase Behaviors. 2013 American Academy of Advertising Global Conference Proceedings.

ADDRESSIBLE TV

Fudurić, Morana, Edward C Malthouse and Vijay Viswanathan (2018), Keep it, Shave it, Cut it: A Closer Look into Consumers' Video Viewing Behavior. Business Horizons. [Abstract]

MOBILE

Viswanathan, V., Hollebeek, L.D. Malthouse, E.C., Maslowska, E., Kim, S.J. and Xie, W. (2017), The Dynamics of Consumer Engagement with Mobile Technologies. Service Science. 9(1), 36-49. [Abstract]

Wang, R., Kim, S.J., and Malthouse, E.C. (2016), Branded Apps and Mobile Platforms as New Tools for Advertising, The New Advertising: Branding, Content and Consumer Relationships in the Data-driven Social Media Era. Edited by Ruth Brown, Valerie Jones and Bryan Ming Wang, Praeger, Santa Barbara, CA.

Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2015), The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior. Journal of Interactive Marketing, 31, 28-41. [Abstract]

Kim, S.J., Wang, R. J.H., Maslowska, E., & Malthouse, E.C. (2015). The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior. Journal of Interactive Marketing, 31, 28-41.[Abstract] 2016 Best Paper Award, Journal of Interactive Marketing

Wang, R, Malthouse, E.C., Krishnamurthi, L. (2015), On the Go: How Mobile Shopping Affects Customer Purchase Behavior. Journal of Retailing, 91(2), 217-234. [Abstract]

BIG DATA

Malthouse, E.C. and Li, H. (2017), Opportunities and Pitfalls for Using Big Data in Advertising Research. Journal of Advertising.

Hofacker, C.F., Malthouse, E.C., and Sultan, F. (2016). Big Data and Consumer Behavior: Imminent Opportunities, Journal of Consumer Marketing, 33(2), 89-97. [Abstract]

Liu-Thompkins, Y. and Malthouse, E.C. (2016), A Primer on Using Behavioral Data for Testing Theories in Advertising Research, Journal of Advertising. (46)1, 213-225. [Abstract]

Malthouse (2016), Customer Relationship Management Strategy: More Important Now Than Ever Before. The New Advertising: Branding, Content and Consumer Relationships in the Data-driven Social Media Era, edited by Ruth Brown, Valerie Jones and Bryan Ming Wang, Praeger, Santa Barbara, CA.

ACADEMIC PRESENTATIONS

Kim, S., & Maslowska, E. (July 6-9, 2017). “This Reviewer Receives Free Product in Exchange for His/Her Honest Opinions.” How Sponsored Reviews Differ from Organic Reviews. Accepted for presentation at the American Academy of Advertising Global Conference, Tokyo, Japan.

Kim, S., & Maslowska, E. (May 25-29, 2017). Differences in characteristics and perception of sponsored vs. organic reviews. Accepted for presentation at the Annual Conference of the International Communication Association, San Diego, CA, May 25-29.

Maslowska, E. Hoornaert, S. Viswanathan. V. and Malthouse, E.C. (May 23-26, 2017). Do Advertising and Social Media Activities Drive Consumption? Paper accepted for presentation at the the EMAC 2017 Conference, Groningen, Netherlands.

Wang, R., Krishnamurthi, L., Malthouse, E.C., (June 22-23, 2017). Consumer Response to the Evolving Retailing Landscape. Paper accepted for presentation at the Baker Retail Center Conference at the Wharton School, Philadelphia, Pennsylvania.

Wang, R., Uzunoglu, E., Malthouse, E.C., Viswanathan, V., Collinger, T. (June 22-25, 2017). Optimizing Content Marketing to Engage B2B Service-Provider Clients. Paper accepted for presentation at the Frontiers in Service Conference, New York City.

Kim, S., Maslowska, E., & Malthouse, E. (July 21-14, 2016). This Must Be Good Because Everyone Says So! An Empirical Analysis of the Effect of Online Product Reviews on Purchase Behavior. Paper presented at the Global Marketing Conference, Hong Kong.

Kim, S. (June 9-13, 2016). Rate the Rating: An Empirical Analysis of Factors That Influence the Perception of Review Helpfulness. Paper presented at the Annual Conference of the International Communication Association, Fukuoka, Japan.

Kim, S. (2016). From Bombard and Pay to Provide and Play: Defining and Teaching the New Advertising. Panel discussion at the American Academy of Advertising Annual Conference, Seattle, WA.

Maslowska, E., Malthouse, E.C., Collinger, (2016, February). The Consumer Engagement Ecosystem. Paper presented at the AMA 2016 Winter Marketing Academic Conference, Las Vegas, Nevada.

Viswanathan, V., Maslowska, E., & Malthouse, (2016, February). The Impact of Overages on Customer-Firm Relationships. Paper presented at the AMA 2016 Winter Marketing Academic Conference, Las Vegas, Nevada.

Maslowska, E., Malthouse, E.C., Collinger, T. (2015, July). Revisiting the Customer Engagement Ecosystem. Paper presented at the Icoria 2015 Conference, London.

Maslowska, E., Malthouse, E.C., Collinger, T. (2015, July). Revisiting the Customer Engagement Ecosystem. Paper presented at the Icoria 2015 Conference, London.

Maslowska, E., Malthouse, E.C., Bernritter, S.F. (2015, July). “Too Good To Be True:” Examining the Role of Reviews’ Features in Probability to Buy. Paper presented at the Icoria 2015 Conference, London.

Maslowska, E., Viswanathan, V., & Malthouse, E.C. (2015, May). The Effects of Overages on Different Consumer Segments. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V., Maslowska, E., & Malthouse, E.C. (2015, July). The Impact of Overages on Customer-Firm Relationships. Paper presented at the Icoria 2015 Conference, London.

Malthouse, E., Maslowska, E., & Viswanathan, V. (2015, July). Abolish Overages Now? Consumers’ Behavior in Response to Internet Overage Fees. Paper presented at the 24th annual Frontiers in Service Conference, San Jose, California.

Viswanathan, V. (2015, June). Status Dynamics in Hierarchical Loyalty Programs, Theory & Practice in Marketing. Paper presented at the Theory and Practice in Marketing Conference Atlanta, Georgia.

Viswanathan, V., Hollebeek, L., Malthouse, E.C., Kim, S.J. Xie, W. (2015, May). Mobile Media and Customer Engagement. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). The Effect of Overages on Different Consumer Segments, European Marketing Academy, Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Status Dynamics in Hierarchical Loyalty Programs. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). The Characteristics and Information Search Behavior of Opinion Leaders and Opinion Seekers. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Mobile Media and Customer Engagement. Paper presented at the EMAC 2015 Conference, Leuven, Belgium.

Viswanathan, V. (2015, May). Information Search on a Brand Website by Opinion Leaders and Seekers. Paper presented at the ICA Annual Conference, Puerto Rico.

Viswanathan, V. (2014, June). The Effect of Social Influence on the Speed of Adoption of B2B Loyalty Programs. Paper presented at the EMAC 2014 Conference Valencia, Spain.

Viswanathan, V., Kim, S.J, & Malthouse, E.C. (2014, May). Mobile Media and Dynamic Consumer Engagement. Paper presented at the ICORIA 2014 Conference, Amsterdam.

PRACTITIONER PRESENTATIONS

Shankaraswamy, C., Sui, C., Vaidyanathan, N. Wang, K., Yang, D. (2015, May) The Influence of Customer Reviews on Purchase Behavior. Spiegel Research Center fellows presentation at PowerReviews Client Summit. Chicago. [Summary]

Collinger, T. (2015, May) The Future of Media. Presentation at The Internet and Television Expo. Chicago. [Slides and Recording]

Collinger, T., Malthouse, E.C. (2015, September) From Reviews to Revenue: How Ratings and Reviews Influence Sales. Webinar in partnership with PowerReviews. Chicago. [Recording]

Collinger, T. (2013, December) Social Media that Drives Financial Impact. Keynote presentation at SocialMedia.Org Brands Only Summit. Orlando, Florida. [Video]

Malthouse, E.C., Kim, S.J. (2013, September) Understanding a Fury in Your Words. Presentation at Social Media Week, Chicago. [Video]