Research Process

1
We work with our advisory board, comprised of industry thought leaders, to develop research questions around timely marketing and communications issues.
2
We investigate these issues by partnering with our corporate sponsors who share databases with us.
3
We then analyze their data.
4
We share results with the sponsor.
5
We produce publications sharing insights with professionals and academics in trade, academic and popular press.
6
We work with sponsors to refine in market tests validating research results in the market.