Student Research at Spiegel Research Center

Applying Classroom Learnings to Real-World Experience With Clients

Spiegel Research Center has engaged with students in a number of capacities.  We started with a group five graduate student fellows in 2014.  In 2018, our student involvement has grown to include:




Student, Faculty, Researcher, and Company Collaboration at Spiegel Research Center

Learn how Spiegel works with students, academics, and marketing practitioners to mine data to prove the new ways customers engage with brands and the financial impact of that engagement.



Student Research at Spiegel Research Center


Learn more about the work that students do in collaboration with the Spiegel Research Center research team.


2017 Spiegel Fellows Presentation: "Bridging the Gap Between Engagement and Sales"


Five Spiegel Research Center fellows analyzed a data set from professional services firm to examine the question "Does content engagement drive positive business outcomes?"






Five Spiegel Research Center student fellows examined how PARCO, a Japanese mall operator could drive customer engagement and in-store purchasing.





2016 Spiegel Fellows Presentation: "T.V. is Dead. What is T.V. Anymore?"


Ten Spiegel Research Center student fellows analyzed a data set from a cables services provider and presented new insights on consumer engagement with t.v. content.



2016 Spiegel Media Team Animation: The Impact of Owned Media vs. Paid Media on Brand Sales


We worked with five undergraduate students to look at the impact of Owned Media vs. Paid Media on Brand sales. Watch the video above to learn more.