Studies

The Medill IMC Spiegel Digital & Database Research Center investigates how customer engagement with brands correlates with purchase behavior. Click on the topics below to get our research and see press coverage.
Social Media Contests
Do consumers who engage in social media contests buy more?
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Online Negative Word-of-Mouth
Do negative posts in a social media environment impact purchase behavior?
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Mobile Apps
Do consumers who engage with a brand on their mobile phone buy more?
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Multi-Platform Engagement
How does multi-channel engagement affect purchase behavior?
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Loyalty Programs
Do instant rewards drive purchase in a loyalty program?
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Online Reviews
How do star ratings and review content influence purchase?
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Self Motivated vs. Prompted Reviews
How does self selection impact star ratings for online reviews?
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