Meet the first class of Spiegel Research Fellows


The Spiegel Research Center has added five Research Fellows to its team. The fellows are current Integrated Marketing Communications graduate students at the Medill School of Journalism, Media, Integrated Marketing Communications.

The addition of the research fellows program stems from the vision the late Professor Emeritus Ted Spiegel had for the center, said Spiegel Research Center Executive Director Tom Collinger. Spiegel and his wife Audrey are the namesake and donors of the Spiegel Research Center.

Ted wanted to do groundbreaking research that would impact the practice of marketing communication, as well as academic communities, by understanding the financial impact of the varied types of customer engagement, Collinger said. Ted also aimed for the research to inform and include IMC students, he said. Ted died before this part of his vision fully came to fruition, but we think the addition of the Spiegel Research Fellows would be a key part of what Ted wanted the center to do, Collinger said.

The process to involve students began with members of the 2014 IMC class who wanted to work on original research, led by Professor Ed Malthouse, Spiegel’s research director and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at Medill.

To ensure that the students had the skills needed to conduct rigorous research, Malthouse and Collinger developed a set of requirements for applicants which included some advanced statistics classes.

The first class of Spiegel Research Fellows was selected by an application. With 37 applicants for five slots, the fellowship was highly competitive.

Each fellow is required to take a set of classes from the Marketing Analytics sequence. They will take a spring quarter class, “Spiegel Research Center Engagement Study,” taught by Malthouse and Collinger and will produce an original “suitable for publication” research study born from the work the students do.

The group of fellows have undergraduate degrees from such prestigious institutions as Brown University, Peking University and Renmin University of China. They have worked in various industries and with companies as varied as Accenture and SpaFinder.

"We are looking forward to working with the Spiegel Scholars, and were impressed with the high quality of all the applicants," Malthouse said. "The project we have lined up is sure to be challenging and rewarding. We hope that they produce great work, that the learning experience helps them grow - and find a great job."

Meet the first class of Spiegel Research Fellows