Current Research Team

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Headshot of Lanxuan (Kelsi) Jiang

Lanxuan (Kelsi) Jiang

Lanxuan (Kelsi) Jiang is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. After graduating with a bachelor’s degree in Psychology, Advertising with a Statistics minor from Southern Methodist University, Kelsi joined the Digital Marketing department of a local advertising agency in Dallas and worked on analytics and reporting for about a year. She is passionate about media analytics and marketing analytics. She enjoys telling the stories behind the numbers.

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Headshot of Kristen Li

Kristen Li

Kristen Li is a Spiegel Research Center Fellow and a full-time graduate student in the Medill Integrated Marketing Communications program. She dual majored in Broadcast Journalism and Japanese Language and Literature during her undergraduate study at the Communication University of China.  She also worked as a Business Intelligence analyst and reporter for close to two years. She is extremely interested in exploring consumer behavioral data and has worked with P&G in developing consumer packaged goods, with Census Reporter to improve User Experience (UX) and several data-driven projects finding business solutions for e-commerce.

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Headshot of Nicole Miao

Nicole Miao

Nicole Miao is a Spiegel Research Fellow and a full-time student in the Medill Integrated Marketing Communications program. An avid social media user and researcher, Nicole has developed extensive work and research experience at the intersections of digital marketing, consumer experience, and integrated communications. Before joining the Medill IMC program, she received dual degrees in both Advertising and Information Science and Technology. She is excited about applying her knowledge and skills to the project.

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Headshot of Emma Easterlin

Emma Easterlin

Emma Easterlin is a full-time student in the Master’s of Science Medill Integrated Marketing Communications program. Prior to the program, she graduated from University of Southern California in 2014 with a BA in Psychology and minor in Consumer Behavior.  From her psychology background, she published a research report on the relationship between stress and conscientiousness in Psychoneuroendocrinology. She has held marketing internships for Fox and Hey! VINA media outlets, where she gained experience in content marketing and analytics. Emma is interested in pursuing a career that lies at the intersection of analytics and marketing storytelling, specifically through her new-found passion for brand strategy.

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Headshot of Tin Yun 'Hannah' Hon

Tin Yun 'Hannah' Hon

Tin Yun ‘Hannah’ Hon is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Hon completed her undergraduate study at the University of Michigan - Ann Arbor with a major in Economics and a minor in Art & Design. She had several internships in digital marketing and marketing analytics in different countries including UK, US and Singapore. She is a self-motivated learner who has a great passion for data analytics and statistical modeling. She is also excited to develop her skills further to explore the impact of marketing analytics on real-world marketing strategies. 

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Headshot of Siyi Li

Siyi Li

Siyi Li is a full-time student in the Integrated Marketing Communications program at Medill. After graduating with a bachelor’s degree in Japanese, she joined a technology startup and helped establish the new brand. Through the four-year experience she developed interest in the role of data in making well-informed business decisions and found her passion for marketing analytics.

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Headshot of Akanksha Arora

Akanksha Arora

Akanksha Arora is a full-time Medill Integrated Marketing Communications student and Spiegel Research Fellow at Northwestern University. Before joining the IMC program, Akanksha navigated the start-up landscape in India as a marketer by working with leaders in the tech and lifestyle space in Southeast Asia – specifically focusing on growth strategy, partnerships, and brand innovation. She is passionate about consumer-centric innovation and wants to help brands drive strategic growth by weaving strong narratives that marry consumer-driven insights to data-driven truths. Currently, her focus lies in marketing technology, and how consumption patterns evolve with it. She holds a bachelor's degree with honors in Business and Communications from University of Delhi, India.

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Headshot of Lily Chou

Lily Chou

Lily Chou is a passionate strategic marketer and business growth driver with almost seven years of work experiences in brand marketing. Before studying in the Master of Science Medill Integrated Marketing Communication program, she was a brand manager for Nestle China and Johnson & Johnson Taiwan, where she drove business growth with her strong analytical skills and innovative ideas.

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Headshot of Xingmin Lu

Xingmin Lu

Xingmin (Lucy) Lu is a Master of Science degree candidate in the Integrated Marketing communications at Northwestern at Medill. She is also a dedicated professional with seven years of market research experience in both southern China and Hong Kong. She brings both in-house and agency experience and strong analytical skills. The IMC program has made her a more well-rounded strategic marketer, she said.

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Headshot of Siyu Dong

Siyu Dong

Siyu Dong is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She received her bachelor’s degree in Journalism and Statistics from The George Washington University. Before joining IMC, she had experienced several internships in PR, corporate communications, marketing and consulting during her undergraduate. She always holds a strong passion for marketing as well as communications. She is looking forward to building on her data analysis and story-telling skill to become a great marketing and consulting professional in the near future. 

Xingmin Lu
Spiegel Fellow
Siyu Dong
Spiegel Fellow