Spiegel Research Center has engaged with students in a number of capacities. We started with a group five graduate student fellows in 2014. In 2018, our student involvement has grown to include:
Learn how Spiegel works with students, academics, and marketing practitioners to mine data to prove the new ways customers engage with brands and the financial impact of that engagement.
Learn more about the work that students do in collaboration with the Spiegel Research Center research team.
Five Spiegel Research Center fellows analyzed a data set from professional services firm to examine the question "Does content engagement drive positive business outcomes?"
Five Spiegel Research Center student fellows examined how PARCO, a Japanese mall operator could drive customer engagement and in-store purchasing.
Ten Spiegel Research Center student fellows analyzed a data set from a cables services provider and presented new insights on consumer engagement with t.v. content.
We worked with five undergraduate students to look at the impact of Owned Media vs. Paid Media on Brand sales. Watch the video above to learn more.