Get Involved
Advancing integrated marketing practice requires collaboration across industry, academia, alumni, and individual supporters. explore ways to get involved below.
Partnership Opportunities
SRC collaborates with brands, companies, agencies, nonprofits, and alumni to solve complex marketing challenges through custom, applied research. Working alongside partners and supported by individuals who value evidence-based, practice-driven inquiry, SRC generates data-based insights that are academically rigorous and practically relevant, strengthening integrated marketing communications in real-world settings.
Explore examples on the Research Partners and Insights & Reports.
Student Opportunities
The Spiegel Scholars Program offers Medill students a hands-on opportunity to collaborate with leading researchers. Scholars work on real-world projects, gain applied research experience, and contribute to shaping marketing insights that matter. This is a year-long commitment with a formal application process.
Faculty Opportunities
We engage faculty at Northwestern University and beyond in interdisciplinary, data-driven research that bridges academia and industry. From the long-term value of customer reviews to the effectiveness of loyalty programs and advertising, our work contributes to both scholarly literature and real-world strategy.
Read more about our projects.
Subscribe and Contribute
The Spiegel Research Center newsletter delivers applied research and expert perspectives across marketing, analytics, retail, brand strategy, IMC, technology and more. Each issue bridges academic rigor with real-world relevance, offering evidence-based insights that advance integrated marketing practice.
Subscribe to receive the latest research and analysis from SRC each month. Those interested in contributing original, research-informed content are invited to contact the Managing Editor.