People
The Spiegel Research Center provides a context for both academic and industry experts to collaborate on research together. Scholars conduct research in areas like data science, media analytics, marketing, and behavioral research, while practitioners offer hands-on experience from sectors such as market research, advertising, and technology. This blend of theoretical knowledge and real-world insight enables the Center to conduct rigorous, applied research that bridges the gap between scholarly inquiry and practical business strategy.
Leadership

Edward Malthouse
Erastus Otis Haven Professor and Research Director of Medill Spiegel Research Center

Melissa Nelson
Head of Marketing and Communications
Retail Analytics Council
Research Associates

Su Jung Kim
Associate Professor, University of Southern California Annenberg School for Communication and Journalism
2011-2014
Faculty Affiliates

Judy Ungar Franks
Professor

Carolyn Wells Keller
Lecturer

Martin P. Block
Professor Emeritus
Retail Analytics Council

Kelly Cutler
Lecturer
IMC-Medill Council

Jeffrey Treem
Theodore R. and Annie Laurie Sills Professor

Frank Mulhern
Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications
Retail Analytics Council