Engagement drives outcomes.
We prove it. You use it.


What We Do

What is the Medill Spiegel Research Center?

Woman working on laptop in library

The Medill Spiegel Research Center (SRC) is part of Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.

The mission of the center is to undertake evidence-based, data-driven, quantitative analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes. The center’s research includes assessing the financial impact of consumer engagement behaviors relative to social media, mobile devices, customer reviews and ratings, loyalty programs, multi-vendor shopping platforms, and more.

Our goal is to uncover evidence that shows which types of customer engagement with media and brands result in the most significant financial impact.

"We’ve benefitted immensely from this work that Northwestern’s done. "
Heather Perez
Heather Perez
Former Senior Director of Marketing Insights & Data Science at Gannett
"I worship at the altar of the Spiegel Research Center."
Audrey Cooper
Audrey Cooper
Former Editor at San Francisco Chronicle; Editor at WNYC
"Our partnership with the Medill Spiegel Research Center gave the study credibility and rigor that we could never have achieved on our own. Major media outlets around the world have cited the study for years following its publication. And working with the professors and students was inspiring."
Matt Moog
Matt Moog
Interim Chief Executive Officer
at Chicago Public Media
"SRC delivers insights to the industry in a manner that supports strategic decisions and significant operational improvements. Their capabilities in this area are unlike any other academic institution we have worked with, and we are happy to support their work through our collaboration on the Medill Subscriber Engagement Index. "
Matt Lindsay
Matt Lindsay
President at Mather

Recent Accomplishments

America's Newspapers partner with Medill and Mather on Subscriber Engagement Index project
The Medill Subscriber Engagement Index offers members the opportunity to develop game-changing, data-driven reader revenue and engagement trends at their fingertips — at no cost for the first year.
Read More About Subscriber Index

Featured News

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