Insights & Resources
Taking SRC Research Global: Sanchary Pal Presents at ICA 2026
The Medill Spiegel Research Center’s work on streaming and audience behavior took the international stage this month as Sanchary Pal, Research Associate, presented “Watching Together:
Feature in ANA: AI, Answer Engines, and the Future of B2B Marketing Strategy
AI, Answer Engines, and the Future of B2B Marketing Strategy By Kelly Cutler, Associate Professor of Digital Marketing and Visual Communication at Northwestern University AI
Feature in TechRepublic: Google Search Adds More AI Features, Visibility Gets Harder for Publishers
Google Search Adds More AI Features, Visibility Gets Harder for Publishers The rise of AI-powered search is forcing marketers to rethink how they measure visibility
Insights From ARF CSI: Decoding the Emotions of Shopping to Win in Retail
Larry DeGaris, executive director of Spiegel Research Center, and Elizabeth Harris, Chief Strategy Officer at Arc Worldwide, presented “Arc Shopper Sentiment Study: Decoding the Emotions
How Experience-Driven Gifting is Shaping Mother’s Day Retail
Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic