Insights & Resources
SRC Presents New Findings on Advertising Context at ARF AudiencexScience 2026
At Advertising Research Foundation (ARF) AudiencexScience 2026 in New York City, during the March 18 and 19 program, one theme came into sharper focus: context
Retail Trends, Spending, and Easter Celebratory Patterns
Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has
Green, Gatherings, and Grocery Spend: St. Patrick’s Day Trends
Executive Summary St. Patrick’s Day holds its place as a widely celebrated cultural moment in the U.S., with participation and spending showing steady consistency. The
Feature: Highlight in Ads of Brands on Science Marketing
Spiegel Research Center Study on Trust, Transparency & Advertising to Scientists SRC research was spotlighted in Ads of Brands, highlighting a new study on how
Food Quality Dominates Restaurant Choice and Spending
Executive Summary Dining out remains a near-universal behavior among U.S. adults, with restaurant usage, spending, and preferences shaped by household composition, income, and perceptions of