Insights & Resources
Insights From ARF CSI: Decoding the Emotions of Shopping to Win in Retail
Larry DeGaris, executive director of Spiegel Research Center, and Elizabeth Harris, Chief Strategy Officer at Arc Worldwide, presented “Arc Shopper Sentiment Study: Decoding the Emotions
How Experience-Driven Gifting is Shaping Mother’s Day Retail
Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic
SRC Presents New Findings on Advertising Context at ARF AudiencexScience 2026
At Advertising Research Foundation (ARF) AudiencexScience 2026 in New York City, during the March 18 and 19 program, one theme came into sharper focus: context
Retail Trends, Spending, and Easter Celebratory Patterns
Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has
Green, Gatherings, and Grocery Spend: St. Patrick’s Day Trends
Executive Summary St. Patrick’s Day holds its place as a widely celebrated cultural moment in the U.S., with participation and spending showing steady consistency. The