Social Media Contests

Do consumers who engage in social media contests buy more?

Online Negative Word-of-Mouth

Do negative posts in a social media environment impact purchase behavior?

Mobile Apps

How does multi-channel engagement affect purchase behavior?

Multi-Platform Engagement

How does multi-channel engagement affect purchase behavior?

Loyalty Programs

Do instant rewards drive purchase in a loyalty program?

Star Ratings and Review Content

How do star ratings and review content influence purchase?

Self Motivated vs. Prompted Reviews

How does self selection impact star ratings for online reviews?

From Reviews to Revenue

How do rating and reviews affect conversion rates on e-commerce sites?

What Causes Subscribers To Pay For Local News?

What Content and Behaviors Help Local News Organizations Retain Subscribers

Multi-Sided Platforms

Customer Data Allows Retailers to Understand the Value of MSPS