Get Involved
Whether you’re a student, industry professional, faculty member, or simply interested in staying connected to our research, we’d love to hear from you—give us your questions, research ideas, data, time, and enthusiasm. Explore ways to engage with the Spiegel Research Center and be part of our data-driven mission.
How to get involved as a student
The Spiegel Scholars Program offers Medill students a unique opportunity to work alongside leading researchers at the Medill Spiegel Research Center. This is a yearly paid commitment with an application process. See the Spiegel Scholars Program page student profiles for more information.
How to get involved as an industry professional
We constantly seek partners who share our customer-first, data-driven approach to create a greater impact in the customer engagement research field. We collaborate with brands, media companies, and nonprofits to design studies that solve real-world problems and publish actionable insights. We will work hand-in-hand with you to understand the underlying issue and solve engagement pain points. See our Research Partners page and our Insights & Reports page for past collaborations and research projects.
How to get involved as a faculty member
We pursue rigorous, data-driven academic research on customer engagement and media effectiveness. Our studies are grounded in real-world data and designed to uncover actionable insights into how content, platforms, and consumer behavior intersect. From analyzing the long-term value of customer reviews to measuring the impact of loyalty programs and advertising, our peer-reviewed work contributes to both scholarly knowledge and industry relevance. See our Publications page for past academic research projects.
How to be a Guest Publisher on our website and email list
Our Retail Tech Bulletin spotlight AI, automation, and in-store innovation. We welcome:
- Short data-driven articles (600-800 words)
- Case studies or other thought leadership
How to receive research updates from us
Stay informed with the latest research updates, event announcements, and job postings from the Spiegel Research Center. We regularly share findings from our academic and industry collaborations on customer engagement, advertising effectiveness, and digital media strategy.
- New research summaries
- event invitations and webinars
- The Retail Tech Bulletin
- Research and findings by the Integrated Marketing Communications Council (IMCC)