Get Involved

Whether you’re a student, industry professional, faculty member, or simply curious about data-driven marketing, we welcome your ideas, questions, and enthusiasm. Explore how you can engage with the Spiegel Research Center and contribute to our mission of advancing evidence-based marketing.

For Students

The Spiegel Scholars Program offers Medill students a hands-on opportunity to collaborate with leading researchers. Scholars work on real-world projects, gain applied research experience, and contribute to shaping marketing insights that matter. This is a year-long commitment with a formal application process.

For Industry Professionals

We collaborate with brands, media companies, agencies, and nonprofits to solve complex marketing challenges through custom research. Our team works closely with partners to uncover insights that are both academically rigorous and practically relevant.

Explore examples on our Research Partners and Insights & Reports pages.

For Faculty

We engage faculty at Northwestern University and beyond in interdisciplinary, data-driven research that bridges academia and industry. From the long-term value of customer reviews to the effectiveness of loyalty programs and advertising, our work contributes to both scholarly literature and real-world strategy.

For Contributors

Our Retail Tech Bulletin features short, data-focused contributions on AI, automation, and in-store innovation. We welcome:

600–800 word articles with a strong data angle
Case studies or applied insights from practitioners

Stay Connected

Subscribe for the latest research updates, event invitations, and new content from the Spiegel Research Center. Our updates include:

Research summaries and publications
IMC Council findings and industry insights
Webinars, events, and job postings
The Retail Tech Bulletin