Spiegel Research Center’s AI Framework Spotlighted in MediaPost
Northwestern’s Medill Spiegel Research Center was recently featured in MediaPost, where its ITMS framework: Introduce, Test, Measure, Scale was highlighted as a practical, research-based approach for helping CPG brands operationalize generative AI in product launches. Read the full article to see how academic insights are informing real-world AI strategies for product innovation and marketing.