Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click through to the sources that fund newsroom jobs and months-long investigations. That’s the tension at the heart of Harvard Independent’s new piece, which features insight from Kelly Cutler, Associate Professor and Associate Director of Research at Northwestern University’s Medill School of Journalism.
Cutler zeroes in on the rise of “zero-click” behavior and what it means for marketers and publishers alike: “Metrics are evolving, and it’s super important for digital marketers to stay in front of that.” She also sees potential in smart licensing and distribution partnerships between media and tech—if they’re structured to be mutually beneficial and measured beyond traditional search traffic.
Read the full article: Journalism at Risk in the AI Era (Harvard Independent)