Executive Director, Medill Spiegel Research Center, Northwestern University
Larry’s career sits at the intersection of academia and practice. After receiving his doctorate, he held full-time senior-level research positions at IPG and Ogilvy. As a faculty member, he remained active in the industry through research consulting with corporate partners. An expert in sponsorship and sports marketing, Larry has conducted hundreds of studies for corporate sponsors and sports organizations. His research has appeared in peer-reviewed books and has been widely publicized in the media.
