Professor Emeritus, Integrated Marketing Communications, Northwestern University
Former Executive Director of the Retail Analytics Council. Co-author of ‘Understanding China’s Digital Generation, Media Generations: Media Allocation in a Consumer-Controlled Marketplace’, ‘Retail Communities: Customer Driven Retailing, Analyzing Sales Promotion, Business-to-Business Market Research’ and ‘Cable Advertising: New Ways to New Business’. Dr. Block has also been published in many academic research journals and trade publications and is the author of several book chapters. His Ph.D is from Michigan State University.
