Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.
Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.
Office
Fisk 304B
Phone
847-467-3433
Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.
Office
Fisk 304
Phone
847-467-1800
Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.
Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.
Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.
Email
khadija@northwestern.edu
Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.
A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.
Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.
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Su Jung Kim is a research affiliate at the Spiegel Research Center and an Assistant Professor at the University of Southern California. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.
Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.
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Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.
Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.
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Kristen Li is a Spiegel Research Center Fellow and a full-time graduate student in the Medill Integrated Marketing Communications program. She dual majored in Broadcast Journalism and Japanese Language and Literature during her undergraduate study at the Communication University of China. She also worked as a Business Intelligence analyst and reporter for close to two years. She is extremely interested in exploring consumer behavioral data and has worked with P&G in developing consumer packaged goods, with Census Reporter to improve User Experience (UX) and several data-driven projects finding business solutions for e-commerce.
Nicole Miao is a Spiegel Research Fellow and a full-time student in the Medill Integrated Marketing Communications program. An avid social media user and researcher, Nicole has developed extensive work and research experience at the intersections of digital marketing, consumer experience, and integrated communications. Before joining the Medill IMC program, she received dual degrees in both Advertising and Information Science and Technology. She is excited about applying her knowledge and skills to the project.
Emma Easterlin is a full-time student in the Master’s of Science Medill Integrated Marketing Communications program. Prior to the program, she graduated from University of Southern California in 2014 with a BA in Psychology and minor in Consumer Behavior. From her psychology background, she published a research report on the relationship between stress and conscientiousness in Psychoneuroendocrinology. She has held marketing internships for Fox and Hey! VINA media outlets, where she gained experience in content marketing and analytics. Emma is interested in pursuing a career that lies at the intersection of analytics and marketing storytelling, specifically through her new-found passion for brand strategy.
Tin Yun ‘Hannah’ Hon is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Hon completed her undergraduate study at the University of Michigan - Ann Arbor with a major in Economics and a minor in Art & Design. She had several internships in digital marketing and marketing analytics in different countries including UK, US and Singapore. She is a self-motivated learner who has a great passion for data analytics and statistical modeling. She is also excited to develop her skills further to explore the impact of marketing analytics on real-world marketing strategies.
Siyi Li is a full-time student in the Integrated Marketing Communications program at Medill. After graduating with a bachelor’s degree in Japanese, she joined a technology startup and helped establish the new brand. Through the four-year experience she developed interest in the role of data in making well-informed business decisions and found her passion for marketing analytics.
Akanksha Arora is a full-time Medill Integrated Marketing Communications student and Spiegel Research Fellow at Northwestern University. Before joining the IMC program, Akanksha navigated the start-up landscape in India as a marketer by working with leaders in the tech and lifestyle space in Southeast Asia – specifically focusing on growth strategy, partnerships, and brand innovation. She is passionate about consumer-centric innovation and wants to help brands drive strategic growth by weaving strong narratives that marry consumer-driven insights to data-driven truths. Currently, her focus lies in marketing technology, and how consumption patterns evolve with it. She holds a bachelor's degree with honors in Business and Communications from University of Delhi, India.
Lily Chou is a passionate strategic marketer and business growth driver with almost seven years of work experiences in brand marketing. Before studying in the Master of Science Medill Integrated Marketing Communication program, she was a brand manager for Nestle China and Johnson & Johnson Taiwan, where she drove business growth with her strong analytical skills and innovative ideas.
Xingmin (Lucy) Lu is a Master of Science degree candidate in the Integrated Marketing communications at Northwestern at Medill. She is also a dedicated professional with seven years of market research experience in both southern China and Hong Kong. She brings both in-house and agency experience and strong analytical skills. The IMC program has made her a more well-rounded strategic marketer, she said.
Siyu Dong is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She received her bachelor’s degree in Journalism and Statistics from The George Washington University. Before joining IMC, she had experienced several internships in PR, corporate communications, marketing and consulting during her undergraduate. She always holds a strong passion for marketing as well as communications. She is looking forward to building on her data analysis and story-telling skill to become a great marketing and consulting professional in the near future.
