Current Research Team

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Headshot of Tom Collinger

Tom Collinger

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.

Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.


Office

Fisk 304B

Phone
847-467-3433


Email

t-collinger@northwestern.edu

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Headshot of Ed Malthouse

Ed Malthouse

Edward C. Malthouse is the research director of the Spiegel Digital & Database Research Center and the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications at the Medill School of Journalism, Media, Integrated Marketing Communications. He is an expert in applied statistics, market research and media marketing. His research focuses on the intersection of consumers' experience with media, customer value, marketing strategies and interactive marketing technologies.

One aspect of his studies looks at consumers and media, seeking to understand, describe and measure the multidimensional experiences people have with media- and how to utilize that knowledge to create more engaging content and a more engaging media brand. Malthouse's work also focuses on integrating customization activities with other marketing activities and improving the analytical customization methods and algorithms.

Malthouse has been named Integrated Marketing Communications Teacher of the Year five times and received the Robert B. Clarke Outstanding Educator Award in 2008 from the Direct Marketing Educational Foundation. He has been an invited visiting professor at Aoyama Gakuin Univeristy, Wuhan University, Munster University and Università Della Svizzera Italiana.

Malthouse is editor of the Journal for Interactive Marketing; member of the board of trustees of the Direct Marketing Educational Foundation; and the 2009 recipient of Medill’s Martin E. and Gertrude G. Walder Award for Research Excellence. He is a member of Phi Beta Kappa, the American Statistical Association and the European Advertising Academy.

Office
Fisk 304D

Phone
847-467-3376

Email
ecm@northwestern.edu
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Headshot of Katie Smith

Katie Smith

Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.


Office

Fisk 304


Phone

847-467-1800


Email

kathleen.smith@northwestern.edu

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Headshot of Wei-Lin Wang

Wei-Lin Wang

Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.

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Headshot of Khadija Ali Vakeel

Khadija Ali Vakeel

Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.


Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.


Email

khadija@northwestern.edu

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Headshot of Yasaman Kamyab

Yasaman Kamyab

Yasaman Kamyab is a post-doctoral fellow at the Medill IMC Spiegel Digital & Database Research Center. She received her Ph.D. in Computer Science from University of North Carolina at Charlotte. Her dissertation is on agent-based computational economics models with emphasis on herding behavior. She has also studied the effects of traders’ behavioral characteristics on the emergent properties of financial markets. Her research interests include complex adaptive systems, consumer engagement and behavior, consumers’ experience with media and business intelligence.

Email
yasaman.kamyab@northwestern.edu
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Headshot of Mototaka Sakashita

Mototaka Sakashita

Mototaka Sakashita is an associate professor of Marketing at Keio University, and a research affiliate of the Spiegel Digital & Database Research Center. He obtained his Ph.D. from Kobe University in 2004, and has worked at Sophia University as an assistant professor for three years. He has been a faculty member at Keio University since 2007.

His research interests include consumer behavior (such as information acquisition, repeat purchase, and interpersonal influence), retail management (such as omnichannel integration and retail branding), brand management (such as brand building and brand extension), and integrated marketing communications (such as online and mobile advertising). While he has worked on qualitative research projects, his research approach generally involves the use of quantitative econometric and psychological experiments.
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Headshot of Morana Fuduric

Morana Fuduric

Morana Fuduric is a research affiliate at the Medill IMC Spiegel Digital and Database Research Center and an assistant professor in the marketing department, Faculty of Economics & Business, University of Zagreb, Croatia. She earned her Ph.D. in communication sciences at the Universita della Svizzera italiana in Lugano, Switzerland. Her thesis is on relationship building in social media, with emphasis on the development of a new measurement scale for relationship orientation in social media from a company perspective.
Her research interests center around advertising, integrated marketing communications, digital media, and marketing strategy. More recently, she has been investigating media consumption, engagement, social media and technological disruption. She has published her work in Business Horizons and Corporate Social Responsibility and Environmental Management.
Before starting her academic career, Morana gained experience in the media and advertising industry where she worked in IMAGO advertising agency and Core media – a TV production company and has an undergraduate degree in marketing.

Email
mfuduric@efzg.hr
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Headshot of Ozge Surer

Ozge Surer

Ozge Surer is a Ph.D. student in the Industrial Engineering and Management Science Department at Northwestern University. She has a bachelor’s degree from Istanbul Technical University and a master of science degree from Bogazici University. She is currently conducting research in statistics. Her main research interests lie in the fields of data mining and recommender systems. In particular, she is studying the problem of discovering a group structure from the data and integrating it into predictive models.

Email
ozgesurer2019@u.northwestern.edu
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Headshot of Rebecca Wang

Rebecca Wang

Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.

A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.

Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.


Email

rwang@lehigh.edu

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Headshot of Vijay Viswanathan

Vijay Viswanathan

Vijay Viswanathan is an assistant professor in the Medill School of Journalism, Media, Integrated Marketing Communications and a research associate of the Spiegel Digital & Database Research Center.

His research interests include media choice and multitasking, brand management, consumer psychology, marketing strategy, and marketing mix models.

Office
Fisk 304A

Phone
847-467-0869

Email
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Headshot of Su Jung Kim

Su Jung Kim

Su Jung Kim is a research affiliate at the Spiegel Research Center and an Assistant Professor at the University of Southern California. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.


Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.


Email

sjkim@iastate.edu

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Headshot of Ewa Maslowska

Ewa Maslowska

Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.

Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.


Email

E.H.Maslowska@uva.nl

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Headshot of Shuqiong Lydia Zhao

Shuqiong Lydia Zhao

Lydia Zhao is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She majored in finance during her undergraduate study at Fudan University. After graduation, Zhao worked as a financial analyst in Procter and Gamble for two years. She has great passion about the application of statistical learning in the marketing context.
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Headshot of Kristen Li

Kristen Li

Kristen Li is a Spiegel Research Center Fellow and a full-time graduate student in the Medill Integrated Marketing Communications program. She dual majored in Broadcast Journalism and Japanese Language and Literature during her undergraduate study at the Communication University of China.  She also worked as a Business Intelligence analyst and reporter for close to two years. She is extremely interested in exploring consumer behavioral data and has worked with P&G in developing consumer packaged goods, with Census Reporter to improve User Experience (UX) and several data-driven projects finding business solutions for e-commerce.

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Headshot of Nicole Miao

Nicole Miao

Nicole Miao is a Spiegel Research Fellow and a full-time student in the Medill Integrated Marketing Communications program. An avid social media user and researcher, Nicole has developed extensive work and research experience at the intersections of digital marketing, consumer experience, and integrated communications. Before joining the Medill IMC program, she received dual degrees in both Advertising and Information Science and Technology. She is excited about applying her knowledge and skills to the project.

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Headshot of Emma Easterlin

Emma Easterlin

Emma Easterlin is a full-time student in the Master’s of Science Medill Integrated Marketing Communications program. Prior to the program, she graduated from University of Southern California in 2014 with a BA in Psychology and minor in Consumer Behavior.  From her psychology background, she published a research report on the relationship between stress and conscientiousness in Psychoneuroendocrinology. She has held marketing internships for Fox and Hey! VINA media outlets, where she gained experience in content marketing and analytics. Emma is interested in pursuing a career that lies at the intersection of analytics and marketing storytelling, specifically through her new-found passion for brand strategy.

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Headshot of Tin Yun 'Hannah' Hon

Tin Yun 'Hannah' Hon

Tin Yun ‘Hannah’ Hon is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. Hon completed her undergraduate study at the University of Michigan - Ann Arbor with a major in Economics and a minor in Art & Design. She had several internships in digital marketing and marketing analytics in different countries including UK, US and Singapore. She is a self-motivated learner who has a great passion for data analytics and statistical modeling. She is also excited to develop her skills further to explore the impact of marketing analytics on real-world marketing strategies. 

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Headshot of Siyi Li

Siyi Li

Siyi Li is a full-time student in the Integrated Marketing Communications program at Medill. After graduating with a bachelor’s degree in Japanese, she joined a technology startup and helped establish the new brand. Through the four-year experience she developed interest in the role of data in making well-informed business decisions and found her passion for marketing analytics.

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Headshot of Akanksha Arora

Akanksha Arora

Akanksha Arora is a full-time Medill Integrated Marketing Communications student and Spiegel Research Fellow at Northwestern University. Before joining the IMC program, Akanksha navigated the start-up landscape in India as a marketer by working with leaders in the tech and lifestyle space in Southeast Asia – specifically focusing on growth strategy, partnerships, and brand innovation. She is passionate about consumer-centric innovation and wants to help brands drive strategic growth by weaving strong narratives that marry consumer-driven insights to data-driven truths. Currently, her focus lies in marketing technology, and how consumption patterns evolve with it. She holds a bachelor's degree with honors in Business and Communications from University of Delhi, India.

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Headshot of Lily Chou

Lily Chou

Lily Chou is a passionate strategic marketer and business growth driver with almost seven years of work experiences in brand marketing. Before studying in the Master of Science Medill Integrated Marketing Communication program, she was a brand manager for Nestle China and Johnson & Johnson Taiwan, where she drove business growth with her strong analytical skills and innovative ideas.

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Headshot of Xingmin Lu

Xingmin Lu

Xingmin (Lucy) Lu is a Master of Science degree candidate in the Integrated Marketing communications at Northwestern at Medill. She is also a dedicated professional with seven years of market research experience in both southern China and Hong Kong. She brings both in-house and agency experience and strong analytical skills. The IMC program has made her a more well-rounded strategic marketer, she said.

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Headshot of Siyu Dong

Siyu Dong

Siyu Dong is a Spiegel Research Center fellow and a full-time student in the Medill Integrated Marketing Communications program. She received her bachelor’s degree in Journalism and Statistics from The George Washington University. Before joining IMC, she had experienced several internships in PR, corporate communications, marketing and consulting during her undergraduate. She always holds a strong passion for marketing as well as communications. She is looking forward to building on her data analysis and story-telling skill to become a great marketing and consulting professional in the near future. 

Tom Collinger
Executive Director
Ed Malthouse
Research Director
Katie Smith
Content Strategist and Community Manager
Wei-Lin Wang
Research Associate
Khadija Ali Vakeel
Post-doctoral Fellow
Yasaman Kamyab
Post-doctoral Fellow
Mototaka Sakashita
Associate Professor, Keio University
Morana Fuduric
Assistant Professor, University of Zagreb
Ozge Surer
Ph.D. Student
Rebecca Wang
Assistant Professor, Lehigh University
Vijay Viswanathan
Assistant Professor
Su Jung Kim
Assistant Professor, University of Southern California
Ewa Maslowska
Assistant Professor, University of Amsterdam
Shuqiong Lydia Zhao
Spiegel Fellow
Kristen Li
Spiegel Fellow
Nicole Miao
Spiegel Fellow
Lily Chou
Spiegel Fellow
Xingmin Lu
Spiegel Fellow
Siyu Dong
Spiegel Fellow