People

The Spiegel Research Center provides a collaborative environment for academic and industry experts—supported by research associates, faculty affiliates, the Retail Analytics Council, IMC Council, and the Spiegel Scholars Program—to engage in applied research together. Scholars conduct research in areas like data science, media analytics, marketing, and behavioral research, while practitioners offer hands-on experience from sectors like market research, advertising, and technology. This blend of theoretical knowledge and real-world insight enables the Center to conduct rigorous, applied research that bridges the gap between scholarly inquiry and practical business strategy.