Tom Collinger is the executive director of the Spiegel Digital & Database Research Center, senior director of the Medill Distance Learning Initiative, and an associate professor in the Medill School of Journalism, Media, Integrated Marketing Communications. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.
Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Advanta, Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Nimblefish, Sony and Walt Disney Attractions. Collinger has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.
Office
Fisk 304B
Phone
847-467-3433
Katie Smith is the content strategist and community manager for the Spiegel Research Center. She has worked in communications for a number of nonprofits and organizations including the University of Notre Dame and the BeCause Foundation, where she directed the educational outreach campaign for the documentary Bully, featured on The Today Show, Anderson Cooper 360, and the Ellen Degeneres Show. In addition to directing communications campaigns, Smith co-founded the nonprofit organization Friends of Kibera that works with educational and microfinance initiatives in Kenya. She has a bachelor’s degree from the University of Notre Dame.
Office
Fisk 304
Phone
847-467-1800
Wei-Lin Wang joined the Spiegel research center as a research associate in 2016. He received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement and content marketing. He has taught Marketing Management 1 at McGill University and Research for Marketing Communications at the Medill School.
Khadija Ali Vakeel is a post-doctoral fellow at Medill IMC Spiegel Digital & Database Research Center. She earned her FPM (Ph.D.) in Information Systems Management at the Indian Institute of Management Indore, India. Her thesis is on consumer behavior post online service failure with emphasis to emerging markets. Her current interests are in the area of consumer behavior, social media, consumer engagement and service failure. She has published her work in Behavior & Information Technology and Journal of Global Information Management.
Prior to her current position at Northwestern, Khadija worked with the software company Amdocs as a programmer and has her degree in information technology.
Email
khadija@northwestern.edu
Rebecca Wang is a research affiliate at the Spiegel Research Center and an Assistant Professor in the Department of Marketing at the College of Business and Economics at Lehigh University. She completed her Ph.D in quantitative marketing at the Kellogg School of Management at Northwestern University.
A combination of her interests in marketing, data science, and technologies, Rebecca’s research focuses on customer relationship management in the contexts of digital and mobile channels and social media. By collaborating with industry partners and analyzing large datasets, she uses causal inference and statistical methods to answer questions related to omni-channel strategies and direct marketing with new media.
Prior to her doctoral studies, she worked as a consultant at Monitor Group in Cambridge, MA and later as a data engineer at a healthcare software-as-a-service company, Connance, Inc. in Waltham, MA for a total of six years.
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Su Jung Kim is a research affiliate at the Spiegel Research Center and an Assistant Professor at the University of Southern California. She was the first post-doctoral research associate of the Medill IMC Spiegel Digital & Database Research Center. She earned her Ph.D. in the Media, Technology, and Society program in the School of Communication at Northwestern University. She continues her work at the Spiegel Center, and research interests include cross-platform media use, social media, media industries, and the social, political, and economic implications of new media use.
Prior to her studies at Northwestern, Su Jung worked as an assistant analyst for the Korean Broadcasting Commission (currently Korea Communications Commission). She was also a researcher of the Institute of Communication Research at Seoul National University, where she completed her M.A. in Communication and B.A. in Linguistics and Communication.
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Ewa Maslowska is a research affiliate at Spiegel Research Center and an assistant professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. Prior to returning to ASCoR, where Maslowska also earned her Ph.D., she worked as a post-doctoral research associate at the Spiegel Research Center.
Her dissertation explored how personalized marketing communication influences consumers. She studied the relationship between types of personalization and attention, information processing, attitude, intention, and behavior, while taking personal and situational factors into account. Prior to her studies at UvA, Ewa completed her M.A. in Psychology at Jagiellonian University. Her interests lie in how people process persuasive messages and how they interact with brands, especially in the context of new media.
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Ridhima Nagalia is a full-time student in the Medill Integrated Marketing Communications program. Prior to joining Medill, Ridhima worked for four years in marketing and communications in various roles on the brand and agency side. Her career also includes a stint as an entrepreneur running her own digital marketing agency in New Delhi. She is a mathematics major from University of Delhi and also has a post graduate degree in fashion. After graduation, Ridhima hopes to pursue opportunities in marketing analytics and work in the technology field.
