21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified master’s students—Ariel, Kristen, and Momo—to help us write a research report on how AI is changing the advertising industry. Over three months, our team interviewed 21 marketing executives, transcribed the […]
Insights from the 2025 Tech Summit
Session Summary — Tech Summit Oct. 9, 2025 New York City, NY Transforming Marketing With Generative AI Presented by Kelly Cutler, Professor and Associate Director of Research, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University This session examined the evolving digital marketing ecosystem, including the impact of large language models and how they […]