Grandparents and Back-to-School and College Shopping
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Back-to-school and college are major retail events for grandparents in addition to parents, making them an important audience for understanding seasonal shopping behavior. Grandparents represent 22.7% of adults surveyed in the research conducted by Prosper Insights & Analytics in cooperation with the National Retail […]
More Than Notebooks and Backpacks
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Findings from research conducted by Prosper Insights & Analytics, in cooperation with the National Retail Federation, show that back-to-school shopping goes beyond traditional notebooks and backpacks. Back-to-school and back-to-college shopping remain two of the largest seasonal retail events of the year, with 42.4% of […]