Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign
Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as parents and students spend heavily—much of it online. In fact, the National Retail Federation projects that back-to-school spending will reach $128 billion this year (National Retail Federation, 2025). Yet one […]
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its role as one of the largest retail events of the year. Key findings include: 40.1% of adults plan to shop for back-to-school or college; 28.2% for school-age children, 25.9% for […]
What Retailers Need to Know about Back-to-School and College Spending
Executive Summary: As the back-to-school and college shopping season unfolds, new survey data sheds light on consumer spending trends and behaviors for 2024. This year, spending continues to be a significant retail event, driven by both necessity and seasonal shopping patterns. • Average back-to-school spending is projected at $874 per family, while college spending averages […]