Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click through to the sources that fund newsroom jobs and months-long investigations. That’s the tension at the heart of Harvard Independent’s new piece, which features insight from Kelly Cutler, Associate Professor and […]
Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice
Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI search adoption is happening at an unprecedented pace, faster than previous technology shifts. Consumers are increasingly relying on AI-generated summaries without clicking through to websites, diminishing the impact of traditional SEO strategies. […]