Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign
Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as parents and students spend heavily—much of it online. In fact, the National Retail Federation projects that back-to-school spending will reach $128 billion this year (National Retail Federation, 2025). Yet one […]
Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council
The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently reviewed the book, noting how it helps retailers and marketers move beyond guesswork to better understand shifting consumer behavior. In his review, Forbes contributor Gary Drenik points out that successful […]
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its role as one of the largest retail events of the year. Key findings include: 40.1% of adults plan to shop for back-to-school or college; 28.2% for school-age children, 25.9% for […]
Stars, Stripes, and Spending-July Fourth by the Numbers
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate the Fourth of July, which is down slightly from last year. Average planned spending is $92.44. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators […]
Beyond the Tie: What’s Driving Father’s Day Spending in 2025
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super Bowl and ahead of Halloween. According to Prosper Insights & Analytics May 2025 consumer survey, which tracks annual events and market behavior, participation in Father’s Day celebrations remains steady, but […]
What Moms (and Shoppers) Want in 2025
Executive Summary: Based on April 2025 data from Prosper Insights & Analytics, and in cooperation with the National Retail Federation (NRF), we present planned Mother’s Day activities. Mother’s Day continues to hold a strong position in American consumer behavior and retail spending, despite shifts in economic conditions and gift preferences. Key findings from the 2025 […]
New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has been unprecedented. In a new book, titled Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, the leaders of the Retail Analytics Council offer data-driven insight […]
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal retail shopping plans. Easter ranks between the Super Bowl and Mother’s Day in popularity among American celebrations. Over the past nine years, there has been a slight decrease in the […]
Gen-Z, Millennials, and Gen-X drive St. Patrick’s Day Spending
Executive Summary: St. Patrick’s Day emerges as a flourishing American celebration, gaining popularity and showcasing notable trends in consumer behavior. The latest Prosper Insights & Analytics survey conducted in February 2025 reveals insights into participation rates, spending habits, and the demographics of celebrators. St. Patrick’s Day participation remains strong, with 61.8% of people planning to […]
Valentine’s Day Evolves with Fewer Romantic Celebrations, More Family-Centered Traditions
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with romantic partners; instead, more include family, friends, and even pets. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased […]