21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified master’s students—Ariel, Kristen, and Momo—to help us write a research report on how AI is changing the advertising industry. Over three months, our team interviewed 21 marketing executives, transcribed the […]
How Online Reviews Influence Sales
Evidence of the Power of Online Reviews to Shape Customer Behavior