Content Marketing and AI – Best Practices
Content Marketing and AI – Best Practices How can we leverage best practices and AI for content marketing? By Kelly Cutler, Northwestern University Content Marketing has long been the cornerstone of successful digital marketing strategies. It involves the creation, publishing, and distribution of valuable and relevant information to attract, educate, and retain customers. Challenges associated with […]
The Evolution of Digital Marketing in the Era of AI
The Evolution of Digital Marketing in the Era of AI By Kelly Cutler, Northwestern University The Evolution of Digital Data privacy has taken the spotlight recently, reshaping the way businesses approach digital marketing. Overarching federal and state regulations combined with changing technology, like the deprecation of third-party cookies and the rise of global ad blockers, […]