Valentine’s Day Beyond Cards and Candy
Executive Summary Valentine’s Day remains a meaningful but evolving consumer holiday, shaped by long-term declines in participation alongside steady and increasingly targeted spending. Findings from the January 2026 Prosper Insights & Analytics survey conducted in cooperation with the National Retail Federation (n=7,791) show that just over half of U.S. adults plan to celebrate Valentine’s Day, […]
Strategic Shopping: Why Americans Start Early but Spend Less
Executive Summary The 2025 holiday season reflects a growing tension between enthusiasm and economic restraint. Data from the October 2025 Prosper Insights & Analytics survey, conducted in partnership with the National Retail Federation (NRF), shows that while 92.8% of adults plan to celebrate the winter holidays, shoppers are changing how and when they buy. Consumers […]