Report: The State of IMC 2025 – How Integration Is Reshaping the Future of Marketing
Executive Summary The Spiegel Research Center conducted a nationwide survey of 161 experienced marketing professionals to uncover the most pressing challenges and trends in Integrated Marketing Communications (IMC). The findings reveal a marketing landscape in transition, where rising quality expectations collide with increasing operational complexity. The Generalist Reality Modern marketers function as tactical generalists rather […]
SRC partner: New Black Friday with Less Impulse, More Intention
Congratulations Black Friday You’ve come a long way since your name was coined 50 years ago. You’re growing up. Your adorable children—Cyber Monday, Small Business Saturday, and Giving Tuesday—are carving out their own identities and becoming part of culture. You’re not as volatile; we’ve seen fewer doorbuster dustups make the national news in recent years. You’re less frenzied; your […]