Retail Trends, Spending, and July Fourth Celebratory Patterns
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 87.2% of respondents celebrate the Fourth of July, the same as 2023. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators are more likely to be male, married, have children, and […]