Northwestern Featured in ANA Article on How In-House Agencies Use AI
The Association of National Advertisers (ANA) highlighted Northwestern University’s Spiegel Research Center in its feature “How Are In-House Agencies Utilizing AI Tools?” The article includes insights from Kelly Cutler, associate professor at Northwestern, who shared research-driven guidance on how marketing teams can effectively integrate artificial intelligence. Drawing from Northwestern’s study “Northwestern Study Finds Enthusiasm, Gaps […]
ANA Feature: AI and Small Business Marketing
SMBs Ratchet Up Their Social Media Presence Small- and medium-sized businesses are starting to leverage AI to close the content creation gap By Dominick Fils-Aimé October 1, 2025 In ancient times, say 2010, social media was mainly considered the domain of large, consumer-facing companies with ample marketing budgets. However, in the last decade, social media […]
ANA Feature: Northwestern Research Explores Generative AI’s Role in Marketing Teams
The Association of National Advertisers (ANA) recently featured Northwestern University’s research on how marketing teams are integrating generative AI. The article, “Northwestern Study Finds Enthusiasm, Gaps in Gen AI Use,” highlights insights from the university’s empirical research—conducted through surveys, interviews, and case studies within the Spiegel Research Center—revealing both the opportunities and challenges marketers face […]