New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has been unprecedented. In a new book, titled Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, the leaders of the Retail Analytics Council offer data-driven insight […]