Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click through to the sources that fund newsroom jobs and months-long investigations. That’s the tension at the heart of Harvard Independent’s new piece, which features insight from Kelly Cutler, Associate Professor and […]
Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice
Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI-driven search is not a peripheral trend but a transformative force redefining discoverability. The question is no longer if marketers should adapt, but how quickly they can realign strategies to remain relevant in this […]
Content Marketing and AI – Best Practices
Content Marketing and AI – Best Practices How can we leverage best practices and AI for content marketing? By Kelly Cutler, Northwestern University Content Marketing has long been the cornerstone of successful digital marketing strategies. It involves the creation, publishing, and distribution of valuable and relevant information to attract, educate, and retain customers. Challenges associated with […]