ANA Feature: Northwestern Research Explores Generative AI’s Role in Marketing Teams
The Association of National Advertisers (ANA) recently featured Northwestern University’s research on how marketing teams are integrating generative AI. The article, “Northwestern Study Finds Enthusiasm, Gaps in Gen AI Use,” highlights insights from the university’s empirical research—conducted through surveys, interviews, and case studies within the Spiegel Research Center—revealing both the opportunities and challenges marketers face […]