Americans Feel the Holiday Spending Squeeze
Executive Summary The latest Prosper Insights & Technologies survey paints a clear picture of how Americans are feeling—and spending—as they head into the holiday season. While some demographic groups show resilience, overall financial sentiment remains cautious, shaped heavily by inflation, tariffs, and uncertainty about the broader economy. Key findings include Only 22% of consumers feel […]
Strategic Shopping: Why Americans Start Early but Spend Less
Executive Summary The 2025 holiday season reflects a growing tension between enthusiasm and economic restraint. Data from the October 2025 Prosper Insights & Analytics survey, conducted in partnership with the National Retail Federation (NRF), shows that while 92.8% of adults plan to celebrate the winter holidays, shoppers are changing how and when they buy. Consumers […]