Green, Gatherings, and Grocery Spend: St. Patrick’s Day Trends
Executive Summary St. Patrick’s Day holds its place as a widely celebrated cultural moment in the U.S., with participation and spending showing steady consistency. The latest Prosper Insights & Analytics survey, conducted in February 2026, offers a snapshot of how Americans plan to mark the occasion this year. An estimated 60.4% of adults plan to […]
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its role as one of the largest retail events of the year. Key findings include: 40.1% of adults plan to shop for back-to-school or college; 28.2% for school-age children, 25.9% for […]