Retail Trends, Spending, and Easter Celebratory Patterns
Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has been a slight decrease in the observance of Easter, along with a minor dip in associated spending. Factors such as the presence of children, age, and income strongly influence individuals’ […]
Green, Gatherings, and Grocery Spend: St. Patrick’s Day Trends
Executive Summary St. Patrick’s Day holds its place as a widely celebrated cultural moment in the U.S., with participation and spending showing steady consistency. The latest Prosper Insights & Analytics survey, conducted in February 2026, offers a snapshot of how Americans plan to mark the occasion this year. An estimated 60.4% of adults plan to […]
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its role as one of the largest retail events of the year. Key findings include: 40.1% of adults plan to shop for back-to-school or college; 28.2% for school-age children, 25.9% for […]