From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025
Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and Analytics survey (n = 8,045) reveal that while celebration rates remain steady, the way and where consumers draw inspiration and make purchases are evolving. 5% of U.S. adults plan to […]
Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council
The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently reviewed the book, noting how it helps retailers and marketers move beyond guesswork to better understand shifting consumer behavior. In his review, Forbes contributor Gary Drenik points out that successful […]