How Online Reviews Influence Sales

Evidence of the Power of Online Reviews to Shape Customer Behavior

Strategic Shopping: Why Americans Start Early but Spend Less

Executive Summary The 2025 holiday season reflects a growing tension between enthusiasm and economic restraint. Data from the October 2025 Prosper Insights & Analytics survey, conducted in partnership with the National Retail Federation (NRF), shows that while 92.8% of adults plan to celebrate the winter holidays, shoppers are changing how and when they buy. Consumers […]

Retail Media Networks and Creator Marketing in the Digital Marketing Ecosystem

Executive Summary Digital Marketing has become a mainstay in modern marketing, commanding significant budgetary allocation. Within this dynamic landscape, Retail Media Networks (RMNs) and Influencer Marketing Platforms (IMPs/ Creator Marketing Platforms) have emerged as two of the fastest-growing components of digital marketing. However, despite their potential, brands are facing significant friction in effectively leveraging these […]

Insights From P2PI LIVE & Expo: Shopper Emotion

At the Path to Purchase Institute’s P2PI LIVE & Expo, new research highlighted how deeply emotion shapes today’s shopping experience—and what that means for brands and retailers. The findings show that retailers perform very differently when it comes to both emotional impact and ease of shopping, pointing to opportunities to borrow best practices across channels, […]

From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025

Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and Analytics survey (n = 8,045) reveal that while celebration rates remain steady, the way and where consumers draw inspiration and make purchases are evolving. 5% of U.S. adults plan to […]