More Than Notebooks and Backpacks
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Findings from research conducted by Prosper Insights & Analytics, in cooperation with the National Retail Federation, show that back-to-school shopping goes beyond traditional notebooks and backpacks. Back-to-school and back-to-college shopping remain two of the largest seasonal retail events of the year, with 42.4% of […]
What Retailers Need to Know about Back-to-School and College Spending
Executive Summary: As the back-to-school and college shopping season unfolds, new survey data sheds light on consumer spending trends and behaviors for 2024. This year, spending continues to be a significant retail event, driven by both necessity and seasonal shopping patterns. • Average back-to-school spending is projected at $874 per family, while college spending averages […]