The New World of Proactive Commerce
New research from the Northwestern Retail Analytics Council and MINTY examines how AI-assisted shopping is changing commerce and how prepared brands and retailers are for the shift. September 25, 2026 By Frank Dudley, Professor and Associate Director, Retail Analytics Council, and Frank Mulhern, Ph.D., Professor, former Associate Dean and Director, Retail Analytics Council. The Retail […]
How Online Reviews Influence Sales
Evidence of the Power of Online Reviews to Shape Customer Behavior