Unwrapping Holiday Shopping 2024
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by mid-December. Based on data from the 94.7% of people who shop for the holidays, the results reveal a mix of careful planning and last-minute scrambling. Here’s where consumers stood leading […]
Thanksgiving and Black Friday: Trends and Traditions
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights & Analytics survey (n=8,135). Key insights include: Shopping Participation: 3% of adults plan to shop during Thanksgiving weekend; 39.1% “definitely” and 35.2% “maybe.” Planning to shop has grown at an […]