From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025
Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and Analytics survey (n = 8,045) reveal that while celebration rates remain steady, the way and where consumers draw inspiration and make purchases are evolving. 5% of U.S. adults plan to […]
How AI Is Reshaping Digital Marketing
At the ANA MarTech Conference in Chicago, Kelly Cutler, Associate Professor and Associate Director of Research at Northwestern University’s Spiegel Research Center and author of Search Marketing: A Strategic Approach to SEO and SEM, presented “Evolution of Digital in the Era of AI.” During the presentation, Kelly shared an in-depth look at how artificial intelligence […]