Spiegel On Sports: How to Leverage Social Connection for Sports Fandom
New research from Northwestern University’s Spiegel Research Center explores how social connection shapes sports fandom and what teams, leagues and marketers can learn from it. October 1, 2026 Spiegel On Sports: How to Leverage Social Connection for Sports Fandom is a research report from Northwestern University’s Spiegel Research Center. The report brings together six studies […]